What is The RealReal? The RealReal Review

Historical Origins

The RealReal was founded by Julie Wainwright in 2011 and is headquartered in San Francisco, USA. It is a full-service online consignment platform for second-hand luxury goods. Julie Wainwright, 61 years old, previously served as CEO of the now-closed pet e-commerce website Pets.com. After she turned 50, she started a business again, starting with trading second-hand luxury goods in WeChat Moments, and then steadily developed The RealReal into the leading second-hand luxury goods trading platform in the United States.

Fake identification

Real Real employs luxury buyers, art curators, gemologists and watchmakers to authenticate products, which is one of the attractions of the site. Real Real has employees in major cities in the United States who specialize in assessing the value of goods. What makes consumers most at ease is that Real Real owns all the goods on the shelves and guarantees the products, so consumers can "spend" with confidence.

Profit Model

In terms of product display, The RealReal maintains a unified and simple style, without the clutter of traditional second-hand websites. If the luxury goods you consign on the platform are bought by others, you will get 60-70% of the income, and the rest belongs to the platform.

Financing

In January 2012, The RealReal completed a seed round of financing of US$1.1 million.

In July 2012, The RealReal completed its Series A financing and received US$7.5 million in funding.

In April 2013, The RealReal completed its Series B financing, raising US$14 million, led by InterWest Partners.

In May 2014, The RealReal completed its Series C financing with a total amount of US$20.37 million. Investors included InterWest Partners, Canaan Partners, e.Ventures, Greycroft Partners, and Expansion Venture Capital.

In April 2015, the second-hand luxury goods consignment platform The RealReal announced that it had completed a US$40 million Series D financing round led by Industry Ventures, with participation from Greycroft Growth, e.ventures Growth and DBL Partners.

In April 2016, the second-hand luxury goods consignment website The RealReal received $40 million in Series E funding. This round of financing was led by Greenspring Associates, and followed by Broadway Angels, Next Equity, Springboard Fund, Canaan Partners, e.ventures, Greycroft Partners, InterWest Partners and DBL Partners. The RealReal said it would use this round of financing to further expand into the US and international markets, and would also make some strategic investments.

In June 2017, The Realreal, an American second-hand luxury goods consignment e-commerce platform, announced the completion of a $50 million financing round from Great Hill Partners.

In July 2018, The RealReal received $115 million in funding from PWP Growth Equity in its G round of financing. After completing the G round of financing, the company's valuation reached $745 million.

In the 2019 G round of financing, TheRealReal received US$46.7 million in financing, led by PWP Growth Equity, a subsidiary of private equity fund Perella Weinberg Partners, and participating investors included New York private equity fund Sandbridge Capital and existing investor Great Hill Partners.