Klaviyo, an e-commerce marketing automation platform, has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. This coincides with the announcement that Klaviyo and Shopify are strengthening their existing partnership, making Klaviyo the recommended email product for Shopify's premium merchant plan, Shopify Plus, while allowing Klaviyo to access early features in development at Shopify. The investment in Klaviyo is the latest in a series of investments and acquisitions by Shopify aimed at expanding its influence. In May, Shopify acquired shipping logistics startup Deliverr for $2.1 billion - the company's largest acquisition in history, aiming to launch an "end-to-end" logistics platform for sellers. Just this week, Shopify also invested in Single, a music and video app used by many sellers on the platform. Founded in 2012, Boston-based Klaviyo integrates with existing platforms Octane AI and Recharge, and its main business is to automatically send emails and text messages to customers. By using Klaviyo, sellers can use various predictive analysis tools and models to set messages about abandoned shopping carts, product recommendations, etc. Klaviyo, which has more than 1,000 employees, has raised about $775 million to date. In May 2021, investors including Sands Capital, Counterpoint Global, Accel and Summit Partners valued the startup at $9.5 billion. Editor ✎Estella/ Disclaimer: This article is copyrighted and may not be reproduced without permission. |
<<: PayPal's revenue in Q2 increased by 9% to over $6.8 billion! Active users reached 429 million!
Quickly promote the 15th article outside the site ...
It is learned that on September 26, the US retail ...
Amazon sellers will find that since Amazon's a...
Kaboompics is a free, high-quality image resource ...
Amazon is a search engine, and search engines wor...
PayBy is a local mobile payment service jointly la...
Anonymous user My C position 1. Some sites will ch...
Recently, foreign media reported that a Chinese fa...
ShipHero, a U.S. logistics provider, has launched ...
FeedbackTuner provides an all - inclusive platform...
It is learned that on May 9, according to foreign ...
Today I will share with you the actual CPC adverti...
<span data-docs-delta="[[20,"美国人勒紧裤腰带过假期销售...
At the beginning of this article, let me make a b...
It is learned that with the passing of Halloween a...