With Amazon Prime Day scheduled to kick off in July and the European Cup in June, it is expected that traffic will surge. In this wave, many sellers have been gearing up to show their prowess in promotional activities and strive for good sales. However, a series of puzzling and disturbing phenomena have emerged recently.

First, the verification process of the Consumer Notification Act encountered a bug , which caused considerable trouble for sellers. Then, the frequent loss of shopping carts made sellers even more anxious , as they were worried that these abnormal situations might have an adverse impact on their sales performance.

Amazon Seller Voice

A senior seller said:

When there are changes in your account information, face it calmly, modify and submit directly, and don’t be too anxious, because this is Amazon’s normal process and we have no other choice.

Some sellers expressed strong resonance with this. They said that this year Amazon's review process seems to have become simpler and more relaxed, and even purchased accounts can pass smoothly after submitting information.

On the other hand, sellers who need to join the seller communication group, please contact customer service V: FLA66668888. The frequent loss of shopping carts has left sellers scratching their heads. According to sellers, there are roughly two types of shopping cart loss situations:

One is that the product was not copied by others, but the shopping cart disappeared for no reason. When consulting customer service, the reply was "your offer does not meet the requirements, the competitive price is 36.99". However, sellers found that the prices on other platforms such as Walmart were actually higher than their own prices.

Second, the shopping cart suddenly disappears without any operation by the seller. Especially for European sellers, especially on the UK site, the shopping cart of the entire account may suddenly disappear on a large scale without receiving any price or performance-related notifications.

At present, the specific reason is still unknown, but in order to solve the problem of lost shopping carts, senior sellers give the following suggestions:

# Check supplier prices: Make sure the supplier price is not higher than your selling price, to prevent the shopping cart from being lost because the price captured by the system is lower than your selling price. Before setting a discount for a new product, it is best to sell a few orders at the normal selling price so that the system can capture the price correctly.

# Thoroughly check the follow-up sales: Make sure your product is not followed by other sellers, which may lead to the shopping cart being taken away.

# Dealing with the "competitive price" problem: If the shopping cart is lost due to "competitive price", you can check the prices of other platforms through Google Image Search and complain to those sellers who sell at low prices. At the same time, attach the link and screenshot of the brand manufacturer's website and apply to Amazon to re-match the price.

# Pay attention to the order defect rate and return rate: Too high order defect rate and return rate may cause Amazon to cancel the shopping cart. Therefore, sellers need to pay close attention to these indicators and take measures to reduce the return rate.

Based on years of peak season experience, Amazon's system will conduct routine verification and cleanup operations, mainly to eliminate accounts that have violated regulations and ensure that peak season traffic can be allocated to sellers who abide by the rules, thereby maintaining the fairness and order of the platform.

At this critical moment, if sellers want to achieve significant growth in performance, in addition to continuously optimizing products and services, they also need to work hard to ensure compliance and try to avoid losses due to some unnoticed issues.