Amazon Keyword Homepage Guide

For Amazon sellers, keywords are not only related to the search volume of listings, but also to the effect of pay-per-click in the later stage. So, how to obtain high-quality keywords to maximize the exposure of products?

The purpose of keyword promotion is to give keywords a better ranking position.

The promotion principle is through the keyword ranking algorithm (A9 algorithm): focusing on keyword relevance, keyword click-through rate, keyword conversion rate, and user feedback. We gradually and systematically disassemble and analyze to solve the sellers' worries about keywords.

Since these words often do not have a lot of traffic, in order to increase the number of orders, we need to do one more thing, which is to find as many of these keywords as possible.

Get keywords from competitor listings

• The first step is to find the ASINs of the five competitors with the highest BSR rankings. You can find them through the BSR ranking page or the keyword search homepage;
• The second step is to call all the keywords that Amazon matches to the 5 ASINs;
• The third step is to find 5 keywords that ASINs have at the same time and have a conversion rate higher than 50%;
• Step 4: If the conditions in step 3 are met, you see that the competitor’s ads do not appear;
• Step 5: If all the above conditions are met, the BSR analysis shows that the number of tests sent per day only needs to be 1-2

Using search results page to obtain keywords

• The search box recommendation words are the keywords that appear in the drop-down box when users enter the search box based on a large number of consumer search behaviors. Using the root word + az formula, all keywords with a certain search volume can be mined, and then these keywords can be recorded in an Excel table;
• Seochat can directly solve the trouble of manually operating the search box to summarize keywords. After entering a certain root word, it will automatically generate data for az.

Get keywords using brand analysis

• This function is really powerful, and the data is very reliable. We can make good use of this function to obtain keywords when launching new products and optimizing them later.
  

• You can enter the main core word to search for keywords, or you can sort out the ASIN of your competitors to directly check the keyword search results of your competitors! Then sort and look at the search ranking. Note that the higher the ranking, the better.

• These keywords can be used to create advertisements, optimize copywriting, etc.!

• Note: Some products and some ASINs cannot be found, which is normal. Sometimes the system cannot include them, or the new products may be too new... If this one doesn't work, try the next one

• Create a manual ad and place keywords. You will see many suggested keywords in the keyword column (the suggested keywords are generated based on the products you are promoting).
• These keywords are recommended by the system based on the product copy you put in, as well as the customer's search habits, and are very valuable for reference. These keywords are more useful for later advertising optimization and copy optimization

Get keywords using the Auto ads report

• Download the ad report, and select the search term report type. Analyze the search terms of the customers in the ad report. Select terms for ad optimization based on large exposure, moderate clicks, high conversion rate, and low ACOs. You can also extract the terms that are not so good, which can be used to optimize the listing later. After all, the terms that customers search for are in line with their search habits, so they are still useful.

• The search box on Amazon prompts related keywords, which is currently enough to obtain product keywords. You should know that the Amazon search prompt box automatically matches according to the buyer's search habits. Only keywords with a certain popularity will appear in the search box.

Get keywords from reviews

• Select the seller with BSR for analysis and find the review interface. We can see the keywords marked by Amazon at the top, which are relatively more frequently mentioned in customer descriptions! You can extract them.
• There are also many category tables on the left side of the review section. You can also take a good look at what is there, which can help us understand the product, customer reviews of the product, etc.
  
  

When planning to put keywords on the homepage of Amazon, give the most important position to the main keywords to maximize the weight of the main keywords. In the later stage, focus on promoting keywords. The ranking of the main keywords will drive natural search traffic and sales, and sales will drive the ranking of other traffic words and long-tail words.

Core principle : In the entire copy, the title has the highest weight. The further to the left in the title, the higher the weight. The core words need to be placed in these primary positions, that is, right after the brand words.

Main promotion word principle : The remaining 1-2 main promotion words must also be buried in the title. If possible, they should be combined together to reduce the sense of keyword stacking in the title.

Traffic word principle : Traffic words are words other than the main promotion words. These words are the traffic entrances of the product. They can be properly arranged in the copy. Use the subject words as the entry point of natural search volume to drive sales, and use sales to drive the ranking of other traffic words.

Promotional words : Seize the period of Amazon's new product support. The promotional words here refer to how to promote the main promotional words (1-3). The best time to promote the words is within 30 days after the new product is launched. You can make full use of the two bugs in A9 and Amazon's new product support period.

• During the new product period, the weight of click-through rate and conversion rate are equal.

• The precise ranking of new product ads depends on bidding

Use the above principles and two BUGs to design the process of keyword promotion

• When a new product is launched, start with a big promotion. Use all the methods within your capabilities that are effective for generating sales (such as automatic advertising, large coupons, and off-site sales), because sales can improve the ranking of all keywords.

• Click to add to cart for the "main promotion word" (best on APP);

• One week after the new product is launched, launch targeted advertising with the “main promotion word” (there are reviews on LISTING);

• Closely monitor changes in traffic and orders, and achieve stable growth in traffic around the "main promoted words".