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▲ Video account focuses on cross-border navigation Amazon has been very active recently, either sending out mass infringing emails or causing the front desk to crash. Every time an Amazon failure occurs, it stimulates the sensitive and fragile nerves of sellers. As the platform is in a sensitive period, sellers are paying special attention to every movement of the platform. In the context of a large number of sellers' stores being cut in half, protecting account security has become the top priority for sellers. However, Amazon's platform cleanup did not end there. Instead, it has become more and more serious. It is not just about capturing illegal review behaviors, but other illegal operations also cannot escape Amazon's "eyes." A large number of sellers were punished later Amazon once again sends out warning letters for violations Early this morning, the seller communication group was in an uproar. What the hell is Amazon doing? “I received a warning for violating the comment policy.” “My product is frozen, what should I do?” ▲ The picture comes from the seller communication group It is learned that today, a large number of sellers received performance warnings of "violating the buyer's product review policy" in the Amazon backend, and after receiving the warning, the sellers' products were also removed from the shelves. ▲ The picture comes from the seller communication group A seller said that his account received the prompt this morning. After that, the seller clicked the appeal button that appeared in the backend and received an email from Amazon, which read as follows: We have reviewed the information you provided in your appeal and have determined that your listing will remain suspended. Due to the detection of a large amount of abuse that violates Amazon's customer review policies , we have removed the listings for the products that were listed for sale. ▲ The picture comes from the seller communication group According to Amazon’s response, the seller’s products were frozen because they violated Amazon’s review policy, so after being detected by Amazon, the link was difficult to protect itself. The seller also admitted that he had indeed conducted reviews, but he thought that such behavior was not serious. Obviously, it is useless to rely on luck. At the height of the platform's strict inspections, any further violations would be like dancing on a volcano. ▲ The picture comes from the seller communication group It is learned that situations like this not only happen to many domestic sellers, but many foreign sellers have also received the same performance warnings. ▲ The picture comes from the Amazon Seller Forum On the Amazon Seller Forum, a seller posted: " One of my links was suspended for "violating the customer product review policy" and customer service suggested that I appeal. However, I have never contacted any third party for positive review rewards." What confuses sellers is that their reviews were not obtained through illegal channels, but were still judged as violations by Amazon, so they feel very innocent. Coincidentally, some sellers in the seller communication group expressed that they were wronged, saying that not all of their products violated the regulations. Some of them were frozen even though they had not placed false orders, while others were caught three to five days after placing false orders. ▲ The picture comes from the seller communication group Judging from the above sellers’ situations, today’s incident is another “large-scale sweep” by Amazon, and the targets include all sellers on the platform. Most of the sellers caught have indeed violated the rules, and other products that have not been faked are likely to be implicated by the brand or misjudged by the platform. ▲ The picture comes from the seller communication group Amazon has not responded to this matter. In addition to the mass performance warning, another incident encountered by the seller was also quite strange. The product was frozen and removed from the shelves without reason Amazon randomly grabs "unlucky people"? Over the past weekend, Amazon sent account infringement warning emails to a large number of sellers, leaving third-party sellers confused. The old problems have not been solved yet, and new storms have arrived as expected. Today, another seller reported that the products in his store could not be displayed. After consulting customer service, he learned that buyers had also reported this problem. ▲ The picture comes from the seller communication group According to the pictures provided by the seller, the Amazon page shows the following information: Currently, you cannot list this ASIN; Refurbished product condition; You cannot list the product in this condition. ▲ The picture comes from the seller communication group In connection with the previous mass mailing incidents, a large number of sellers’ products have been frozen or banned from display, seriously affecting the sellers’ operations. A seller asked Amazon customer service about the specific reasons why the product was frozen, and the reply he received was as follows: Amazon now requires some sellers to review such products. A certain type of product suddenly enters a sales boom, and a large number of sellers begin to consciously compete to sell it, resulting in buyers receiving goods of varying quality and a reduced shopping experience.
Therefore, Amazon randomly closes the sales permissions of certain products. In the short term, the selected products will not be able to sell new products, ship, edit information, follow up on products, etc. ▲ The picture comes from the seller communication group Customer service said that the Amazon system is currently randomly capturing some hot-selling categories, and the selected new products cannot be sold. The sales rights can only be restored after Amazon sends a complaint email or the sales boom is over. Some sellers said: It seems that the Amazon system is randomly picking up unlucky people, and whoever is caught will be frozen. This is too outrageous! Although there is not enough evidence to show the purpose of Amazon's current round of raids, the established fact that a large number of sellers have been affected cannot but attract the attention of the seller community. Compliance operations have become the first element at present. Do not harbor luck and frantically test the edge of violations!
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