Big event of the week! Registration for Amazon Spring Sale opens and ends in mid-March

On February 19 , registration for Amazon's Spring Sale has opened, and the submission window for Lightning Deals and 7-Day Deals activities has opened.

Sellers need to go to the transaction panel of the Seller Center, click " Create a new Deal ", then select the type of promotion they want to participate in, then select the recommended product and click " Select ", then enter the plan and click " continue to next steps " to submit the transaction for the 2020 Amazon Spring Promotion.

The spring sale will run from March 27 to April 3 , 2020 in Spain, and from March 20 to April 7 , 2020 in the UK, Germany, France and Italy.

However, it should be noted that the deadline for submissions to Spanish events is March 15 , and that for the UK, Germany, France and Italy is March 22 .

At the same time, Amazon sellers can only participate in 7-Day Deals every other week and Lightning Deals once a week, and these two events cannot be held in the same week. Amazon's recommendations for spring promotions in 2020 will also change every week.

On February 20 , in order to improve consumer experience during the epidemic, Lazada released an order cancellation / delay (consumer) comfort plan during the epidemic yesterday.

It is reported that Lazada will cancel some orders that have not been shipped by merchants for a long time this week. While the platform communicates and compensates consumers, merchants should also do a good job of comforting consumers.

Lazada upgraded the batch communication function of its consumer operation platform ( CEM ) yesterday to help sellers improve communication efficiency. Merchants can select consumers based on historical order status for batch contact, and this scenario is limited to one use per day. Lazada recommends that sellers first contact consumers in the shipped state to make buyers trust their stores more in the future; then, for consumers in the cancelled state, targeted communication is carried out to try to win back consumers.

On February 18 , in order to help sellers achieve branded shopping, Amazon Advertising announced today that it has officially launched the "Follow" function.

Consumers can select the brands they want to follow by browsing the brand flagship store, posts or live broadcasts, and then click the " Follow " button. After consumers follow a brand, they will have a deep interaction with the brand through various brand information such as pictures and videos in the brand flagship store, thereby increasing the conversion rate of brand products.

At the same time, new brand advertising products including the follow-up function will help sellers build a multi-channel reservoir of new customers and encourage new customers to convert into repeat customers.

On February 19 , according to Phoenix.com, after Amazon CEO Bezos announced a donation of $ 10 billion to the Bezos Earth Fund, critics accused the move of being "hypocritical" and demanded that Amazon stop providing computing technology to energy companies.

Elizabeth Yalding, an official of Greenpeace, said in a statement that the establishment of the Bezos Earth Foundation shows that the company has realized the serious threat of climate change, and the organization welcomes this. However, Amazon provides advanced technology to natural gas and oil companies to promote the development of the fossil fuel industry, while on the other hand, it says that climate change is the biggest threat to the earth, which is hypocrisy.

Jardim said Amazon needs to end its machine learning contracts with gas and oil companies and disclose details of the company's energy needs and the greenhouse gases emitted by its data centers.