TikTok is experiencing another big reversal? Dangers and opportunities for cross-border sellers

TikTok is undoubtedly the hottest topic in the cross-border circle during this period

The ban that caused a lot of controversy a few days ago

A big reversal

January 16th, local time

According to ABC, citing government officials familiar with the matter

The Biden administration said it would not enforce

The TikTok ban was originally scheduled to take effect on January 19

The relevant work will be handed over to the incoming Trump administration

We don’t know what the final fate of TikTok will be

But Nengge knows very well

As long as the bill is not passed

The anxiety of platform merchants will not dissipate

If TikTok is really blocked

This is undoubtedly a fatal blow to merchants in the US

at present

TikTok merchants in the US mainly rely on three types of gameplay

The first is the strategy of "investing in traffic and hitting products"

Guide purchases by embedding product links in short videos

The second is the "commodity card" model

With the help of product display cards and platform traffic

Friendly to new business opportunities

If the pricing strategy is appropriate, the order volume will be considerable

The third is the "talent matrix" model

Cooperate with influencers and KOLs to attract order conversions

In these three modes, traffic is the core driving force
If the TikTok platform is banned

Traffic will be directly impacted
User visits declined

Brand exposure suffered a heavy blow
Sellers in the US need to plan ahead

Seeking new directions

TikTok’s response strategy

Dual regulations in parallel

on the other hand

TikTok is also accelerating its global store layout

● Accelerate the global layout of bookstores

According to official news

TikTok Shop on January 13

Open the store entry function in Mexico

On February 6, the expert product promotion function will be officially launched

On February 13, TikTok Shop Mexico Mall officially opened to the public

Mexico borders the United States

It may serve as a transit point to radiate American consumers

We can also take advantage of the free trade agreement between the United States and Mexico

No restrictions on cross-border air parcel tax rates

Avoid high tariffs

December 9 TikTok Shop

Spain direct online store

Allow local merchants to settle in and sell directly

TikTok Shop in mid-December

Ireland officially launched the Benben store

Further expansion into the European market

TikTok's performance is impressive

Content e-commerce is the general trend

2024

UK site GMV exceeds $1 billion

An increase of 263%

Southeast Asia’s GMV exceeds US$21 billion

Thailand tops the Southeast Asian site list

TikTok's successful expansion to other sites

It not only broadens the market choices for sellers
It also adds confidence to break away from dependence on the US and expand global business

For sellers who originally relied on TikTok in the US
Now is the time to quickly move to other sites

This is also a golden opportunity for small and medium-sized sellers

Grasp the development trend of this store
It is expected to break the market monopoly of large sellers

Achieve overtaking through innovative marketing and high-quality services

TikTok store advantages

● Low logistics costs

This store supports local spot delivery

Direct delivery from local area

No need to bear the high cost of cross-border shipping

● Short payment cycle

Our store returns money quickly

Generally, the funds will be credited within 24 hours after the order is completed.

Compared with the 20-25 day payment cycle of cross-border stores

Greatly improved the turnover efficiency of funds

● Large traffic support

Local stores will have more bias in algorithms and traffic distribution

Provide more natural traffic and exposure opportunities

Conducive to product sales and brand building

● Rich marketing activities

This store enjoys more abundant platform marketing activities

There are many special preferential policies

For example, discount coupons, free trials, live streaming, etc.

● Improve consumer satisfaction

This store is more likely to build trust with local consumers

Also able to quickly respond to consumer demands

Handling returns and exchanges

Consumers are more willing to buy

Effectively improved satisfaction and repurchase rate

● Good for brand building

With this store, we can deepen our brand awareness in the local area

Sellers can better maintain their brand image

In addition, local delivery greatly increases the delivery rate

Can build brand loyalty faster

TikTok's growth is obvious to all

This store is the trend

The US ban is not the end

It is a new starting point for global expansion
It is better to enter this store sooner rather than later

TK sellers should seize this opportunity

Seize the traffic dividend in advance