According to foreign media reports, with the outbreak of the new coronavirus, US online retailers have seen a surge in sales similar to "Black Friday". U.S. e-commerce sales grew 49% in April, according to the latest data from Adobe's Digital Economy Index. From March to April, Daily Online grocery sales increased 110%, while electronics sales increased 58% and Daily Book sales doubled. 1. Rising prices of electronic products Electronics prices had been falling at a steady pace since 2014, but are now leveling off. Computer prices rose 3.1% in April, and prices for electronics (up 0.8%) and toys (up 1.5%) appeared to be trending upward, indicating that online prices were rising across the board. 2. Wine and spirits sales surge Online sales of wine, beer, spirits and related accessories in the United States increased 74% between March 11 and April 21. 3. Clothing prices hit a record in April From March to April, clothing prices fell 12%, which is four times higher than the "normal" price for the month. With these huge price drops, clothing sales have increased 34%. Consumers have shifted their apparel purchases toward comfort: Pajama sales increased 143%, trouser sales decreased 13%, jacket sales decreased 33% and bra sales decreased 12%. These figures suggest that consumers are willing to spend money on products that will help them cope with the coronavirus crisis. For example, during the epidemic, many Americans are looking for ways to cut costs, but this does not seem to have affected the payment of Amazon Prime membership. Data released by research firm CIRP showed that as of March 2020, the number of Amazon's paid Prime members increased to 118 million, breaking the historical record. You should know that those who want to have a Prime membership need to choose to pay $12.99 per month or $119 per year. However, Adobe warned that the overall impact of consumers' shift to online shopping could be higher prices offline. In response to this, Amazon has also taken a series of actions in recent days. According to foreign media reports, an Amazon executive called on Congress to enact federal price gouging laws so that the United States can more effectively combat unfair pricing practices seen on Amazon's website during the epidemic. Brian Huseman, Amazon's vice president of public policy, said the company "stands ready" to work with officials on comprehensive price gouging legislation that will help "protect consumers" from bad actors who seek to profit from the coronavirus outbreak and any other national crises in the future. In fact, as early as March, Amazon said it had removed more than 530,000 products from its shelves , and the main reason for the removal was that those products might have price gouging problems. In short, from the recent record high number of Amazon members to the surge in US e-commerce sales, it shows that Amazon's US market is still a piece of fat meat. However, Amazon's call for Congress to enact a federal price fraud law also shows that if you want to get a piece of this meat, you must have a certain level of strength ! If it only relies on some "illegal" means to operate its business, it may really end up "stealing a chicken and losing the rice". After all, Amazon is the most customer-centric company on the planet. Source: FBA Information |
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