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For cross-border e-commerce sellers, the quality of product selection determines the success of their business. In order to solve the problem of sellers' difficulty in product selection, we launched this product selection series, carefully selecting the top 10 products that are most worth investing in from 10 categories, to provide sellers with a direction for product selection.
In today’s article, we will take a look at what kind of wedding supplies are the most popular. If you are interested in making wedding products, then keep reading!
When it comes to bridal accessories, the bride's dress is the most important. A traditional bride may choose to buy her main wedding dress in a store, but the evening dress for the wedding reception is often purchased online. Brides on a budget may choose to buy their evening dress for the wedding reception online, such as this lace off-the-shoulder dress shown here. You can promote other wedding dress accessories, such as belts or lace cardigans. Wedding products like this white evening gown are best advertised on social platforms like Facebook or Instagram . When running ads, you can target brides- to-be. If you want to use influencer marketing, you can ask them to make a video of themselves wearing the dress. Then, you can repost the video on your own social media or Instagram topic square to attract more people to see your wedding dress.
As more brides tend to buy cheaper wedding dresses online due to limited budgets, sellers can make money by selling bridal gowns in their stores. Sellers can sell bridal gowns and other wedding accessories to increase the average order value. Sellers can add exquisite jewelry, veils, wedding shoes, wigs, etc. to their stores to provide customers with a satisfying overall bridal look. To sell wedding dresses, you can run Facebook ads targeting brides-to-be with wedding dates broken down into three months, six months, and one year away. You can also promote your wedding prom dresses on popular platforms like Pinterest to increase product visibility for free. Then run retargeting ads to entice these visitors to make a purchase.
As real flowers become more and more expensive, more and more brides are choosing to use fake petals at their weddings. Flower girls need petals to scatter flowers and decorate the guest seats, and fresh rose petals cost up to $2.5 per cup. Artificial petals are much cheaper, so some brides may choose to buy artificial petals online rather than going to a florist to buy real petals. Let's say you sell a bag of 1,000 artificial petals. You can position your product as a cost-effective wedding decoration and show different ways to use the petals. You can create a product demonstration video and upload it to YouTube, and mention in the video that these petals can also be used for flower girl scattering flowers, so that consumers can increase the chances of buying in bulk. When placing advertisements, it is recommended that product images use flower petals in a wedding scene, and the target audience be brides-to-be who have just been engaged for 6 months to 1 year .
This LED light balloon can be used to decorate a dimly lit wedding scene or to decorate a wine table with children. These balloons are helium balloons, come with their own ropes, and can be controlled by switches. Sellers can sell this LED light balloon in bulk, especially for wedding occasions.
To increase your average order value (AOV), you can create bundles using tools like Shopify’s Product Bundles by Bold. When marketing, I recommend targeting women who are newly engaged and wedding planners. If your store targets the wedding niche, you can work with bloggers who plan weddings and add links to your store in their articles to promote your products and get more effective traffic. 5. Heart-shaped colored paper
Wedding decorations are a very important part of wedding planning. You can add a variety of wedding decorations to your store, such as this heart-shaped wedding confetti, which has 7 different colors for consumers to choose from. Because the small pieces of confetti are difficult to clean up after the wedding, this heart-shaped confetti is larger and more perfect. The size of this heart-shaped confetti is also perfect for wedding table decorations and for flower girl scattering . You can promote these wedding decorations in a variety of ways. First , you can create a Facebook ad targeting women who have recently become engaged. Second , you can take product photos of the heart-shaped confetti used in weddings or a variety of product photos of the table decorations to provide customers with more inspiration. Then, you can upload the images to visual social sites such as Pinterest, Instagram, and Facebook to drive traffic to your products. You can also consider video marketing to drive traffic back to your store to increase conversions.
The average cost of a wedding bouquet is between $6,000 and $11,000, which is not very friendly to couples with limited budgets. So some people recommend using artificial flowers instead, because artificial flowers are much more cost-effective than real flowers. The bride can use it as a bouquet, but it can also be used as a wedding decoration. The target audience of this product is couples who like DIY and have limited financial conditions. When placing ads, sellers can set the target audience to DIY and Newly Engaged to find ideal customers. You can make a video to DIY wedding decorations with artificial flowers, showing different bouquets of different shapes for consumers to refer to. In addition, you can mix several styles to create a larger bouquet; or you can pair the flowers with a few other accessories to create more beautiful wedding decorations and encourage consumers to buy.
Flower girl dresses cost between $75 and $200. For couples on a tight budget, online flower girl dresses are more cost-effective. As shown in the picture, the cost of this product is only $5.5, but you can sell it for $29.99, and it is still beautiful even at this price. In addition, to better sell this dress, you can also add accessories to your store. For example, hair accessories or children's shoes, etc. When it comes to promotion, you can start from two aspects: First , you can target the bride-to-be with an ad to get her to share your product with the mother of the flower girl, who may also be a target audience for the product. Secondly , the keyword "flower girl dresses" has about 246,000 searches per month, so an ad based on search volume might work well. If you are a new seller, it is unlikely that your keyword ad will win the auction. But you can still create a Google ad with this keyword to increase the exposure of your products and store.
Google Trends shows that the trend of silicone wedding rings for men has been growing steadily over the past few years. There are two main reasons why the trend of men's rings has shifted from real gold and silver to silicone. First, silicone rings can replace metal wedding rings, and they are economical and more cost-effective . Secondly, there is a phenomenon that metal rings are not good for people working in certain industries. Some people have lost their fingers because their rings got stuck at work , and silicone rings can solve this problem . As shown in the picture, this silicone wedding ring has 9 colors, including gold and silver, and also has fine glitter. Since silicone rings are also available in gold and silver, the target market can also be the wedding ring market. The target audience of this product is grooms-to-be who cannot wear metal rings. The positioning of the product depends on your own ideas. You can highlight that this product is economical and cost-effective; or you can emphasize that this ring is suitable for men who cannot wear metal wedding rings. When promoting your product, you can shoot and make a product detail picture or create a short video to introduce the product details to persuade consumers to buy your silicone ring. If the cost of the product is only 60 cents, you can sell it for $29.99, and the profit can be used to invest in the development of your store.
The official website launched a cost-profit calculation tool Open the URL https://www..com/minitools.htm Just enter a few data to get product sales profit: 9. LED letter decorative lights
Wedding lighting products are very popular. The benefit of LED letter lights is that they can easily increase your average order value, because each letter is separate, and customers need to buy multiple letters to complete the entire sentence. Therefore, sellers can create bundled sales combinations based on popular romantic confessions , such as Marry Me/I Do/Bride to Be/The Smiths, etc., for consumers to refer to. You can start promoting LED letter lights in the wedding niche. Then as your business grows, you can slowly create different phrases to broaden your audience. This can also be used to decorate a child's room, or used for furniture decoration to create a romantic atmosphere indoors. The versatility of LED letter lights can broaden the seller's target audience range, thereby obtaining more sales opportunities. 10. Groom's Suit and Bow Tie Sales of men's suits have been growing steadily in recent times. As a result, men's accessories like bow ties, cufflinks, and pocket squares are also becoming increasingly popular. You can sell these products on a men's clothing or fashion store or on a wedding planning website. As shown in the picture, this bow tie has 20 different colors, providing consumers with a wealth of choices. It can be sold as an accessory to a high-end suit or sold separately. The keyword " Bow ties" has nearly 90,000 searches per month , while "bowties" has 22,000 searches per month. Therefore, products like suit bow ties can be marketed not only through Facebook ads, but also through Google Shopping ads. You can use these keywords to run ads for your products. If you have a product with different designs, you can create grouped ads. For example, the keyword "polka dot bow ties" has only 880 searches per month. However, customers who search with this keyword know exactly what they want, so the conversion rate of this keyword ad will still be very good.
statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. Previous product selection sharing Product selection sharing: These ten home furnishing products are very popular If you want to sell baby products on Amazon, choose these 10 products! Peak season selection: list of the top 10 best-selling watches Cross-border e-commerce product selection: What kind of men's clothing sells best? Cross-border e-commerce product selection: list of the top 10 popular women's clothing products |
