Wildberries are entering China in a big way, and sellers have an opportunity!

The hot spot of cross-border e-commerce in 2024—Wildberries is here!

As the largest e-commerce platform in Russia, Wildberries has attracted widespread attention from sellers since it announced the opening of the internal testing function of the China International Station at the end of last year. Recently, Wildberries has held a number of exchange meetings in China and gradually opened up to Chinese sellers, which marks that this company, which has been deeply involved in the e-commerce industry for many years, has officially started its business layout in China.

Regarding Wildberries' move into the Chinese market, some analysts believe that Wildberries' entry into the Asian market may be to make up for losses in the Western market.

Wildberries can attract both Asian sellers and Russian suppliers with business connections in Asia through this move. Opening the door to China also provides Chinese sellers with a sales channel in the European market, which can be said to kill two birds with one stone.

Wildberries Platform

Wildberries is one of the largest and most well-known e-commerce platforms in Russia. Its cross-border business has successfully extended to Russia, Belarus, Kazakhstan, Armenia, Kyrgyzstan, Uzbekistan and Azerbaijan. It has become a leader in online retail not only in Russia, but also in the entire Eastern European region.

This Russian e-commerce giant, founded in Moscow in 2004, is widely known as "Wild Berry" (abbreviated as "WB"). It has more than 40,000 brands of goods and opens two logistics modes: overseas warehouse shipment and domestic direct shipment . After 20 years of development, its users have covered 85% of the population in Russia.

According to the first quarter 2023 financial report released by Wildberries, Wildberries' total order volume in the first quarter increased by 118% year-on-year to 618.1 million; sales of goods and services doubled to 577.195 billion rupees.

According to the 2023 financial performance report, the company's total revenue in 2023 reached 538.7 billion rubles, an increase of 69.8% over 2022.

Image source: Wildberries

In 2021 and 2022, Wildberries topped the list of Russian e-commerce platform revenue for two consecutive years, especially in the first three quarters of 2022, when Wildberries broke the one trillion mark for the first time in its history.