What is GeM? GeM Review

Launched in 2016

Basic Introduction

The GeM platform has more than one million products, 260,000 sellers, and serves a customer base of 37,000 Indian central and state government organizations. The Indian Ministry of Commerce is currently considering a monetization model and plans to charge sellers who sell goods on the platform. Small and medium-sized enterprises account for more than 40% of the platform's transactions.

Strategic Goals

The process of transforming GeM into a B2C platform will be done in three phases. In the first phase, GeM will allow private businesses that have contracts with the Indian government to shop. The second phase will enable these private companies to purchase in bulk. By the third phase, individual shoppers will also be able to shop from the platform.

Income

In fiscal 2018-2019, GeM's revenue was about $2.4 billion and is expected to touch nearly $7 billion in fiscal 2019-2020.

status quo

In early 2019, GeM also launched a women-only page "Womaniya" on the platform to promote women entrepreneurs to sell handicrafts, accessories and other products. Currently, 143 million Indian Internet users are women, accounting for 33% of the total. GeM lists 1 million products, has 260,000 sellers, and serves 37,000 customers of central and state government agencies.