What is Magento? Magento Review

Magento is a professional open source e-commerce system. Magento is considered to be the most practical and complete e-commerce website architecture system in the world and one of the international e-commerce solutions.

Features

1. Magento is designed to be very flexible, with a modular architecture and rich functions, and is easy to integrate seamlessly with third-party application systems. It is oriented to enterprise-level applications, can handle various needs, and build a multi-purpose and applicable e-commerce website, including shopping, shipping, product reviews, etc., making full use of the characteristics of open source, providing code base development, very standardized standards, and easy to integrate seamlessly with third-party application systems.

2. Magento is a new professional open source e-commerce platform developed in PHP and using the Zend Framework. It is designed to be very flexible, with a modular architecture system and rich functions, and is easy to integrate seamlessly with third-party application systems. In terms of design, it is quite comprehensive, with a modular architecture system, making the application combination quite flexible and rich in functions. In order to open up profit channels, Magento also has a paid enterprise version and actively seeks cooperation and third-party integration tools, such as electronic payment platforms.

Basic Modules

1. Product management: including product catalog navigation, product display, virtual product management, product comparison, product import and export, etc.

2. Order management: including online transactions, virtual product transactions, payment gateway integration, backend order management, etc.

3. Promotion management: including coupon promotion, discount promotion, gift promotion, points promotion, etc.

4. Content management: including content management system, page template management, review & publishing, etc.

5. User module: including personal information management, product/brand collection, common address management, points management, order management, etc.

6. Financial module: includes third-party payment platform docking, various reports, etc.

Key Features

1. Powerful product attribute combination: Magento's powerful product attribute system can support any product type. Whether selling clothing, electrical appliances or furniture, Magento can perfectly support all product attributes and can be flexibly modified and managed.

2. Shopping cart price rules: Magento's shopping cart price rules are different from traditional coupon functions. The complete logical relationship processing can create any preferential method, allowing sellers to easily formulate promotion plans.

3. Flexible template system: Magento's flexible template system allows sellers to switch templates with one click. In a snap, you can change the style of all pages on the website, including the style of email marketing messages. You no longer have to worry about changing the page style.

4. Multi-store system: If the seller has multiple brands or multiple online stores, Magento's multi-store system allows sellers to configure multiple online stores and multiple domain names, but use a unified management console to save management time and costs.

5. Complete plug-in system: Magento's plug-in system can flexibly add or remove functions for the system. Sellers do not need to modify the existing code, but only need to install the corresponding plug-in to achieve it, which greatly reduces the complex development cost of adding new functions.

6. Security encryption: The data in the e-commerce system is the company's business secrets. Magento supports SSL encryption to transmit front-end and back-end data and supports hierarchical control of back-end permissions to ensure that the data is safe.

7. Enterprise application integration: Magento's WebService open API system can be seamlessly integrated with other systems of the seller's enterprise. Whether it is ERP or CRM, Magento can ensure the synchronization and accuracy of data, maximizing the efficiency of enterprise applications.

Advantages

1. Easy integration: Magento makes it easier to integrate third-party solutions. Building a customized website through Magento can save a lot of time and resources.

2. Novel features: Features such as product labels, multiple delivery addresses or product comparison system do not require additional fees to obtain, and more can be found in the ready-made Magento system.

3. Professional and community support: Unlike other open source solutions, Magento provides professional and reliable support. Sellers can also get help from the enthusiastic community. There are also Chinese communities created by Magento enthusiasts in China.

4. Complete scalability: Whether the website grows overnight or in a year, sellers do not need to worry that the selected solution cannot cope with it. Magento provides complete scalability.

Version Development

-Magento officially started development in early 2007. Seven months later, on August 31, 2007, the first public beta version was released.

-On November 17, 2015, the new version Magento 2.0 can be downloaded and used on the Magento website. It supports multiple languages, unified management of multiple store platforms, and has a rich modular architecture system and rich expansion functions. Its professional open source nature makes it extremely good in third-party system integration.

-On April 11, 2016, Magento Commerce was released.

-The latest supported versions of Magento Commerce released on May 31, 2017 are EE 1.14.2.4 and EE 2.2.0.

honor

Magento won Sourceforge's 2008 Best New Project Award.

Magento was recognized as the leading commerce platform on the Internet Retailer Top 1000, B2B 300 and Europe 500 lists in 2017.

Development History

-In early 2007, Magento officially began development.

-In March 2010, Magento received $20 million in its first round of equity financing.

- Between 2011 and 2015, Magento was owned by eBay, when it became an independent company and part of the X.Commerce business unit.

-On November 2, 2015, private equity firm Permira announced the acquisition of Magento Inc.

-In May 2018, Adobe announced that it would acquire Magento Commerce for $1.68 billion, a deal that will help strengthen its Experience Cloud business, which provides services such as analytics, advertising, and marketing.