10 golden rules for selecting products for Amazon operations

Opening a store on Amazon is a challenge for novices, especially when it comes to choosing the right products. Here are ten golden rules to help novices choose the right products:

Choose a blue ocean market: Prioritize markets with relatively less competition and avoid strong competitors. Doing so will make it easier for novice sellers to build a product and become familiar with the Amazon platform during the operation process.
Choose products that are in stock: For beginners, choosing products that are in stock means fast product turnover and less time for trial and error. In contrast, choosing products with slow turnover will take longer to produce, transport, put on shelves, and start operations.
Choose products with low cost and low trial and error costs: Using low-cost products can reduce the cost of trial and error and quickly get started with the entire Amazon operation process. Choosing high-priced products for trial and error may result in more operating costs and affect the confidence of novice sellers.
Choose products with small volume and delivery weight: Choosing products with small volume and light delivery weight can quickly carry out logistics circulation. Through fast delivery methods such as air transportation, delivery efficiency can be improved, customer purchasing experience can be improved, and later after-sales maintenance costs can be reduced.
Test multiple products: When a novice just opens a store, you can choose multiple products for testing and let the market help you choose the products that are suitable for listing. Quickly selecting the right products can reduce the cost of trial and error and lay a good foundation for Amazon store operations.
Avoid festive products: New sellers should avoid choosing festive products in the early stages of operation to avoid missing out on the golden period of the festival. Choosing products for festivals such as Valentine's Day may lead to unfamiliarity with the operation rhythm and miss the best operation time.
Avoid infringement and Amazon banned or restricted products: Infringement is always an issue that Amazon sellers need to pay attention to. If you encounter infringement issues, it may lead to the removal of products or loss of sales privileges.
Avoid choosing super popular products: New sellers should try to avoid choosing popular products with fierce competition in the market. There are two reasons for this. First, your product may not be competitive enough to compete with other sellers. Second, choosing a popular product may attract malicious copycat sales from your peers.
Choose the right style: After determining the product category, choose the style with high profit, recently launched, few comments but high praise. Such style has been tested by the market, the product itself has advantages, and the later after-sales maintenance cost is relatively low.
Conduct detailed market research and demonstration: Before choosing a product style, conduct detailed research and demonstration. Use tools to verify the keyword search volume, sales volume, and order volume corresponding to the style, and verify the product demand and buyer preferences based on these data before making a selection.

In summary, novice sellers should avoid highly competitive markets when choosing Amazon products, choose products that are in stock, low cost, small in size, and light in shipping weight, and avoid choosing festive products and infringing goods. At the same time, they should choose suitable styles and conduct detailed research and demonstration to ensure that the selected products have market demand and competitiveness.