Learn these 10 email marketing methods to increase sales conversion rate

Learn these 10 email marketing methods to increase sales conversion rate


Email marketing is one of the traditional marketing strategies, and most marketers use email marketing. But the goals are different, which may be to increase exposure, click-through rate, open rate or conversion rate. To achieve these goals, when sending emails, you need to send the right amount to the right audience at the right time.


This article will review 10 effective practices for optimizing email marketing. If you are still worried about email open rates, or are struggling to maintain your current good business situation, I believe this article will be beneficial to you.

1. You cannot purchase a list of consumer contact information.



Sending emails with your customers’ consent is one of the most effective practices in email marketing.

However, sending emails without first getting your audience’s consent often results in a damaged brand image, poor open rates, and even your emails being marked as spam.

Given the General Data Protection Regulation and other similar regulatory policies around the world, marketers need to be extra cautious before sending emails to unwilling audiences.

2. Avoid using NoReply@ ID



Sending emails that ask the other party not to reply, that is, the ID is NoReply@ , this kind of email is very unwelcome. Its open rate is generally not high because most of the audience will not receive such emails. And now more and more brands are starting to interact with the audience, so avoid using such emails.

If you want to build relationships with your customers and have your brand liked, then you need to open up channels of communication with your audience.

3. Write an attractive subject line



After your email ID, the first thing the recipient notices is the subject line. It is not recommended to use clickbait titles, but the subject line must be concise and clear enough to attract the audience to open the email instead of going straight to the spam box.  

The subject line must be attractive enough to arouse the curiosity of your audience and open your email. You can choose to add a CTA button in the subject line.

4. AB Test Your Subject Lines



AB testing your subject lines is one of the most effective email marketing techniques. If you’re new to email marketing or are struggling with low email engagement, try AB testing your subject lines.

This means that sellers should create two subject lines, divide the audience equally, and test the effects of the two subject lines separately. This can help you decide the direction of future email marketing content and let you know what kind of subject lines your audience likes to see.

5. Take advantage of email digests



This is a point that marketers often overlook when conducting email marketing. The presence or absence of a summary has a significant impact on the opening rate of an email.

The summary is displayed below your subject line, and tells users the general content of the email without opening it. By default, the system automatically grabs the first few words of the email. If it is an image or HTML file, conditional statements or code in the email may be displayed.

One of the reasons for low open rates is that recipients do not trust unknown emails. Therefore, remember to check your email digests and edit them yourself to ensure that the right information is conveyed to the audience.

6. Update your email list frequently



When it comes to effective email marketing practices, it is important to update your email list. Depending on the nature and size of your business, the number of IDs in your list will vary.

Regularly check the validity of the email IDs in your list to see if these audiences have opened your emails. Even if you have a very effective email marketing strategy, if the audience has a very low historical open rate, it will seriously affect the effectiveness of email marketing.    

7. Send personalized emails



Personalized emails are one of the traditional and effective email marketing methods. It has been proven that emails starting with [Hi, XXX] are more popular than those starting with [Dear, customer].

You can use tools to send personalized emails to your audience, so you don’t have to spend time sending them one by one yourself.

8. Consider easy access



When designing your emails, you can not only add your branding logo, but also other elements such as the placement of your CTA button, the unsubscribe button, and the length of the email.

When designing emails, you should consider the convenience of your audience, so the CTA button should be simple and clear. In addition, the unsubscribe CTA should be prominent so that the other party can easily opt out of your email advertising if they want to quit.

Additionally, if users wish to leave feedback or respond to an email, they should be informed of how to contact them.

9. Arrange the sending time reasonably



Experience has shown that emails should be sent to the right people at the right time, for the right reasons.

It’s easy to do this. For example, when a customer orders or purchases your product, you should send a welcome email to your customer immediately. When it’s a customer’s birthday, send a personalized birthday email offering him a product discount.

To control the frequency of emails you send, you need to reach your audience at the right time. Determine the right moment before sending emails to your audience.

10. Identify and track the right metrics



To achieve your email marketing goals, it’s important that you track the right metrics to understand how your campaigns are performing.

While the main purpose of using email marketing is to attract more potential customers, you should also check your email open rates to find out why conversions are not happening.

You need to be clear about your email marketing goals and needs in order to track the right metrics to achieve your goals. Although there are many metrics that can give you a general idea of ​​how well your email marketing is doing, you need to focus on hard metrics that clearly reflect the effectiveness of your email marketing.

These are 10 ways to optimize your email marketing. One thing is for sure, emails that maintain authenticity and transparency will not go too far. On the other hand, emails that force content on the audience that they are not willing to accept will often fail.

Compiled by ✎ Mary/
Statement : When reprinting this article , the title and original text must not be modified , and the source and original link must be retained .


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