Trump's peripheral products are in great demand, and many products are listed on Amazon BS!

It is learned that the Republican presidential candidate and former President Trump was announced as the 47th President of the United States in the early morning of November 6th local time.

According to the latest vote count on November 7, Trump won the election with an absolute advantage of 295 votes.

▲ The picture comes from foreign media

It is reported that Trump delivered a victory speech at the Palm Beach Convention Center in Florida, thanking the American people for their trust and promising to "make America great again."

As the dust settles on the election results, many sellers are concerned about the direction of the industry after the new president takes office. In yesterday's article, a brief analysis was made of the impact of Trump's administration on cross-border e-commerce in the future, mainly including trade tariffs, US dollar exchange rates, logistics costs, e-commerce platform supervision and other aspects. (Click to view details)

Although the election has come to an end, the topic of Trump remains hot. Not only has it topped the hot search lists of major platforms, it has also made many peripheral products popular.

It is learned that as early as a few months ago, peripheral products related to the US election had already appeared on major e-commerce platforms and were very popular, with some products selling thousands of orders per month.

With the arrival of voting day, the popularity of related peripheral products has doubled, and sales have also soared. Especially when Trump secured victory in the election, Trump-related peripherals directly rushed to Amazon BSR. Among them, the most popular product is the iconic red baseball cap representing Trump supporters, which is priced at US$14.99, with monthly sales of more than 10,000 pieces, currently ranking second in the category.

In addition, in the top ten list, there are two Trump-related T-shirts that also performed well, ranking fourth and sixth respectively, with monthly sales exceeding 8,000.

▲ Picture from Amazon

As of press time, there are more than 1,000 Trump-related products on Amazon, while there are less than 100 Harris-related products.

In addition to soaring in popularity on Amazon, such products are also popular on TikTok and TEMU.

It was found that on TEMU, some Trump-related products have been declared sold out or shown as "sold out soon", including baseball caps and peripheral T-shirts that are hot-selling on Amazon.

▲ Picture from Temu

On TikTok, the peripheral product with the highest sales in the past seven days is the greeting card from trumptalking6. As of November 6, the total sales volume has reached 24,300, and the GMV has exceeded US$440,000.

▲ Image from FastMoss

This "MAGA" baseball cap is also a hot seller on TikTok. According to FastMoss data, 7,605 units of the product have been sold, with a total GMV of US$46,700.

In addition, the sales of a hoodie printed with Trump elements have also soared. Since it was put on the shelves on October 12, the total sales have reached 8,865 pieces and the GMV has exceeded US$150,000.

At the same time, after the election results came out yesterday, a wave of cross-border e-commerce sellers also caught up with this wave of popularity and started live broadcasts on TikTok, selling Trump's peripheral products, such as "Trump won" hoodies, T-shirts, hats, etc., with prices ranging from US$10 to US$40.

It is worth noting that these hot products are short-term explosive products, have serious homogeneous competition, and there is a risk of infringement when they are put on the shelves . Sellers need to be cautious if they want to enter the market at this time.

As a highly controversial politician, Trump has always been the top target for cross-border sellers. The popularity of his peripherals also reflects his strong ability to bring in goods and make money.

According to reports, on February 18, Trump promoted a pair of golden high-top sneakers called "Never Give Up" at the world's sneaker event "Sneaker Con", which was priced at $399 and limited to 1,000 pairs. The shoes were sold out that night, with sales exceeding 2.8 million yuan.

In July this year, the day after Trump was shot, a large number of related T-shirts appeared on Amazon, and sales soared rapidly, topping the best-selling list in the sub-category, and a large number of peripheral products dominated the BSR list. At the same time, many sellers on TikTok also started live broadcasts to sell similar T-shirts, and sold thousands of them in a short period of time.

▲ The picture comes from the Internet

In August this year, during a live broadcast with Musk, Trump took out an Anker magnetic power bank to charge his mobile phone, becoming a wild spokesperson for the big-selling Anker. He also made this power bank popular, boosting investors' confidence in it and directly pushing Anker Innovations' A-shares to the daily limit.

▲ The picture comes from foreign media

Since the start of this year's election, its peripheral products have been continuously put on the shelves of major e-commerce platforms. There are many kinds of products, ranging from clothing, decoration to household life, and sales also vary with the election situation and popularity.

If the above phenomena are the result of Trump's "unintentional success", when he personally started to promote the products, he also demonstrated a strong level of money-making.

Earlier, a federal document showed that Trump's campaign fundraising efforts lagged significantly behind his Democratic opponent, Vice President Harris. Against this backdrop, Trump actively sold all kinds of peripheral products to supporters. In addition to silver coins and sneakers, there are also NFT trading cards and many spoof toys with his personal image.

According to a recently disclosed financial statement, Trump earned more than $12 million from the sale of NFTs and books alone; St. J earned about $300,000 in sales; limited edition sneakers brought in at least $399,000 in revenue; NFT trading cards were also extremely profitable, bringing in about $7.2 million in revenue.

According to foreign media reports, since 2015, Trump's fundraising team has invested more than 98 million US dollars in merchandise operations, making it one of the important sources of campaign fundraising.

It can be seen that Trump is not only a politician, but also possesses extremely high monetization ability and commercial value. Among his fan base, an "IP effect" has gradually formed, cleverly transforming political supporters into consumers, driving the hot sales of related products, and also "adding bricks and tiles" to his campaign.