The US e-commerce landscape has undergone a major transformation! Will Amazon's position be in danger?

However, Temu and Shein's ability to gain a foothold in the United States largely depends on the low-price expansion strategy they adopted.

Because they are too similar, the competition between Temu and Shein has only increased, and both have even filed lawsuits against each other, accusing each other of unfair business practices.

During last year’s Black Friday, Temu’s product prices were only 50% of Shein’s!!! Moreover, many of Temu’s product prices were lower than Shein’s, so Temu’s competitive advantage in terms of price was even more obvious.

Since Temu was launched in the US market in September 2022, its monthly visits and downloads have continued to rise, surpassing Shein.

Temu and Shein are fighting so hard, how come Temu can still surpass Shein in website traffic and purchase visits?

In order to ensure delivery time, Amazon has established a logistics and warehousing system, but Temu and Shein are obviously not capable of doing this.

According to data, Amazon's conversion rate is nearly 12%, while Shein and Temu's are only around 5%. Temu and Shein can't even catch up with Amazon.

I believe many sellers are ready to make a big splash during this year's Black Friday and Cyber ​​Monday. NANA also has some peak season preparation strategies to share with you.

There are too many things I want to say, but I can’t express them enough. Alice happened to have a new traffic strategy class before Black Friday Cyber ​​Monday, which is an in-depth traffic strategy for Amazon’s recent changes. It is suitable for order operators, front-line bosses and senior operations. Attack before the big sale! Strike while the iron is hot!