Sellers’ brand registration mysteriously disappears, perhaps due to Amazon’s large-scale strict inspection?

Sellers’ brand registration mysteriously disappears, perhaps due to Amazon’s large-scale strict inspection?

"Love can disappear, and so can a brand that has been successfully registered."
Amazon Seller

It is learned that Amazon recently released the latest trend of brand building for Chinese sellers, and found that the brand awareness of Amazon Chinese sellers has been significantly improved. Data shows that 93% of Chinese sellers regard building brands on Amazon's global sites as a priority.
However, cross-border sellers are not always smooth sailing on the road to creating brands. It is understood that many sellers have recently reported that there are problems with Amazon's brand registration.

Brand registration mysteriously disappeared, is Amazon investigating?

As we all know, brand registration is a very important link for the Amazon platform, which has always attached great importance to compliance operations.
Recently, Amazon has become more strict in reviewing brand registration. After a large number of whitelists were revoked some time ago, many sellers reported that the approval rate for reapplying for brand registration is less than 1%, and the registration time has increased from about three days to 45 days.
▲ The picture comes from the seller communication group
In addition, in the seller communication group a few days ago, many sellers said that their brand registration had been successfully passed before, but the brand suddenly disappeared recently.
▲ The picture comes from the seller communication group
Some sellers mentioned that after their old brand was suddenly revoked, they applied for re-registration, but were prompted that it had already been registered . Not only was the seller unable to use the brand, he also had no way to re-register the brand.
▲ The picture comes from the seller communication group
Some sellers also reported that when new brands were registered, a large number of them were also judged as brand abuse.
In this regard, many sellers speculate that this is because as the process of operational compliance accelerates, Amazon is conducting a large number of strict inspections on brands.
It is understood that the sellers' old brands may suddenly disappear recently, which may be due to the following reasons:



1. Low acceptance rate for follow-up sales. After following sales orders are approved through brand registration, low acceptance rates are considered brand abuse by Amazon.

2. Brand authorization issues. The authorized store has violated regulations, or the number of brand authorizations is too large.

3. The purchased brand trademark has been previously registered or has been used in violation of regulations.

4. Store violations are not handled. The seller did not handle the violations in the store in a timely manner, and the performance score is too low.



In this regard, we also summarize the solution to the sudden disappearance of the brand after successful filing for sellers' reference:

Solution 1:
Open cases repeatedly, explain the current situation of the brand to Amazon, provide trademark certificates and backend screenshots as proof, and wait until Amazon has checked and lifted the restrictions before activating the link;
Option 2:
Open an English case and receive an email with the appeal entry. Prepare the following materials for the appeal:
  • For self-owned brands, the trademark registration number, trademark certificate, etc. are required. For brands authorized by brand agents, a trademark authorization letter is also required.
  • Product pictures and packaging pictures can clearly show the actual pictures of the logo.
  • Business license, purchase VAT invoice, legal person information, etc.

So far, Amazon has not responded to the large number of brand abuses. However, there is no doubt that both Amazon and sellers attach great importance to brand registration.

Entering a new stage of going overseas, brand registration is a must!

As platform policies are tightened and operating costs are rising, more and more cross-border sellers are aware of the importance of building brands and increasing product premiums . As of now, there are more than 440,000 brand sellers on Amazon.
At the same time, as China's cross-border e-commerce enters a new stage of "brand going global", the era of making money by simply distributing goods is gone forever . Following the trend of going global and building their own brand influence has become an important breakthrough for sellers to break the internal competition.
In recent years, the trend of Chinese brands going overseas has been unstoppable. In addition to well-known domestic brands such as Perfect Diary and Huaxizi embarking on the road of overseas expansion, emerging domestic cross-border brands such as Cupshe and Baleaf are also showing their strengths and their sales on Amazon have increased significantly.
For other sellers on Amazon, brand registration is an essential step to obtain advantages such as preventing copycat sales, A+ page editing rights, and creating brand flagship stores.
However, we would like to remind all sellers that, as Amazon’s brand review is becoming increasingly strict, brand registration is not a one-time thing. Brand abuse may still occur after successful registration. As mentioned above, brand abuse by sellers is not uncommon because the trademark has been registered or violated regulations before the second transfer .
Therefore, for Amazon sellers who want to obtain brand registration and avoid brand abuse , having a formal and high-quality trademark is of paramount importance.
Fangxin International Intellectual Property is the best choice for sellers who are in urgent need of high-quality brand trademarks.
Fangxin Business

Global trademark registration, global patent application, global copyright registration, global R mark sales, overseas company registration, industrial and commercial tax VAT, infringement settlement and response

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  • The trademark office is formally registered, the fees are 100% transparent, and hidden fees are completely eliminated

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  • Accurately locate services for cross-border e-commerce and provide step-by-step guidance on Amazon brand registration

  • Buy first-hand source and register the brand immediately, quickly start the journey to Amazon

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