Since entering 2019, Amazon has made many adjustments and updates to its in-site advertising, not only adding dynamic bidding, but also adding new product delivery functions. These new functions give us sellers new operating methods to assist in boosting sales. After several weeks of closed-door research, Teacher Alice summarized a complete set of routines for booming sales. After sharing it with students, it received unanimous praise (click here to view), and some students have successfully boomed sales with this method. After the salon, many sellers told us that they missed the offline sharing. In order for everyone to try out how to achieve good CPC on the site under the new advertising policy, we have specially integrated the part about advertising strategies and share it with you online. This sharing content is mainly divided into the following two parts 1 Use headline ads to appear on the front page within one day When sellers search for something, what do they look at most of the time? Let's take a look at the Google search heat map.
The closer the color is to red, the higher the click rate. We can see that after a series of search operations, everyone's attention is always focused on the upper half of the search results page. The closer to the red part, the greater the traffic, which is why we try every means to make the product's search ranking as high as possible. Is there a quick way to get to the homepage? Amazon has given us third-party sellers a shortcut ——Toutiao search ads (Headline Search Ads) As shown in the picture below, the display position of this advertisement, which appears directly at the top of the search page , is so domineering . It is not easy to get a headline ad that occupies a prime position. It costs more money than ordinary ads. If there is no effective method to put the headline ad on the homepage, the actual effect will be very small, so it is better not to do it. Alice spent several weeks in seclusion, experimenting with her own account, and finally found a way to The trick of putting the headline advertisement on the front page within one day Is your product good enough? All it needs is explosive traffic to take you to the top? You are suitable for the routine of being on the front page of Toutiao. 2 Advanced strategies for in-site advertising People don’t know how to solve the problems they encounter in their daily advertising activities. This is often caused by not fully understanding the advertising reports. Without a deep understanding of the meaning behind the data, it is impossible to locate the problems in your advertising activities. This sharing session will help you analyze the backend data sources such as search term reports and placement reports . What data should you focus on in the early, middle, and late stages of an advertising campaign? How can you learn from your competitors’ advertising campaigns? Thoroughly understand the background data and combine it with Alice's original advertising strategy. This combination of punches has successfully increased the number of orders and rankings of previous students by more than ten times! Product ranking change curve From zero orders to huge orders within a week Amazon is paying more and more attention to its advertising business. "Advertising" will be an indispensable skill for Amazon sellers to make money in 2019. Scan the QR code below to find me and sign up for the online sharing to get a surprise. |
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