These Amazon ad locations have been removed! Sellers are happy or worried...

Amazon's own brands are now in a precarious situation. Governments around the world are eager to ban Amazon from operating its own brands and provide a fair business environment for third-party sellers. A senator in the United States has even made a detailed plan (click here to view)

The situation outside is already very urgent. At this critical juncture, Amazon itself even wants to cut its own brand advertising activities ! What is the brother-in-law planning?

According to the latest reports from foreign media, Amazon has restricted and removed some of its own-brand advertising promotions.

Originally, private-label products were directly listed by Amazon (or its suppliers), and Amazon would provide some exclusive promotions for these products.

These promotions are usually displayed in prime locations , such as at the top of the search results page, below search information for similar products, or even directly next to a competitor’s Buybox page .

Top Rated from Our Brands

“Similar items from Our Brands” placed at the bottom of competitor products

This is obviously unfair competition from Amazon, which uses its absolute voice on the platform to unscrupulously display its own products.

But recently, these placements that were clearly unfair competition have been quietly withdrawn or relocated by Amazon.

“Top Rated from Our Brands” is placed at the bottom of the search page

There is no “Similar item from Our Brands” under the competitor products.

Amazon said it was just testing the effects of different products in different display locations.

“We are always testing different shopping experiences to provide customers with greater convenience, efficiency and choice when they shop.”

It sounds like sophistry, but this is Amazon's usual style. However, we also have to think carefully about why Amazon removed these advertising positions?

As mentioned earlier, governments around the world have been eyeing the issue of unfair competition by Amazon's own operations. The governments of the United States and India have responded one after another, demanding that Amazon withdraw its own operations.

US Senator's "Amazon Breakup Plan"

So is Amazon’s removal of ads for its own products a rectification aimed at protecting its own business?

It's not that simple . Amazon has always tried to delay government measures and policies as much as possible. When interests are involved, it will mobilize friendly forces to boycott. It will only implement them slowly when there is really no other way.

Therefore, the deletion of self-operated products may have a deeper meaning, for example

Give these advertising spaces to third-party sellers

It’s only been four months this year, but Amazon has already changed its advertising policy again and again, adding dynamic bidding and product placement. It’s obvious that they want to make a lot of money with this business that has grown the fastest and has the most profits in 2018.

Now there are some fiercely competitive categories, and the CPC advertising bid has been raised to more than ten dollars. The positions for displaying the self-operated products mentioned above are very prime positions. If they are opened to third-party sellers, I can’t imagine how terrible the bid will be.

However, the above is just my speculation. So far, this is good news, reducing a lot of competition from self-operated brands . Now sellers can take the opportunity to occupy a better advertising position - the headline advertising position , which can even reach the top of the entire search page , higher than the self-operated product display position above.

The headline ad position is at the top of the entire page

I have prepared for you how to use the headline ads to get on the homepage . Scan the QR code below to get it.

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Source: Cross-border Business School

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