What is HaoFang? HaoFang Review

Company Introduction

The headquarters of Haofang Group is located in Shenzhen, with branches or offices in Europe, North America, Australia, Hong Kong, Guangzhou, Dongguan, Beijing and other places. It has also established an innovation and R&D center in Silicon Valley, USA, to provide better creative design and R&D support to Chinese manufacturers.

Main Business

Haofang Group mainly engages in cross-border B2C export business. It has currently cooperated with more than 30 e-commerce platforms including eBay, Amazon, AliExpress, LAZADA, Wish, CD, PM, etc. The distribution categories include auto parts, security, LED, camera equipment, smart wearables, industrial and commercial equipment, outdoor sports, 3C electronics, clothing, accessories, home furnishings, etc., with nearly 20 categories and tens of thousands of products.

develop

In 2010, after the cross-border export e-commerce boom, it began to discuss strategic transformation, transforming from a seller to a cross-border comprehensive service platform integrating cross-border e-commerce, comprehensive services, venture capital funds and Internet marketing.

In 2012, Haofang began to explore the use of a partnership system within the group to provide entrepreneurial support to teams or individuals who are committed to the development of cross-border e-commerce and have their own unique expertise.

In 2014, Haofang Group began to explore the partnership system based on the Amoeba management model. The Amoeba management model is to divide the entire company into many small organizations called Amoeba. Each small organization is an independent profit center and operates independently in the way of small enterprises and small shops. Each partner is the operator of each Amoeba. Everyone works for himself and brings greater benefits to the company.

In 2015, Haofang Group launched the "100+ Partners" plan, which aimed to find 100 like-minded partners to start a business together, which caused quite a stir in the industry.

The Haofang partnership system was launched in mid-2015 and by the end of 2016, the size of Haofang's partner team had grown to nearly 50 teams.

Corporate Culture

Mission, Vision and Core Values

Mission: To provide professional and efficient e-commerce services and create a simple and beautiful life.

Vision: To become the world's best e-commerce company and extend the supply chain to global end customers.

Core Values:

(1) The dignity and rights of every member of the company are valued.

(2) Serve customers worldwide wholeheartedly.

(3) To achieve the company's goals, use the best management methods to conduct each business activity.

Haofang Venture Capital

Founded in 2014 and headquartered in Shenzhen, Haofang Venture Capital relies on the strong background of Haofang Group to deploy early-stage investments in smart hardware and mobile Internet around the world. It jointly initiated the establishment of Cloud Silk Road Fund with TCL, Ginkgo Valley, etc., mainly investing in new smart hardware, Internet and cross-border e-commerce projects, and providing ecosystem services for the entire industry chain for cross-border e-commerce businesses.

Participating Institutions

Institutions that have participated in investing in Haofang Venture Capital projects include IDG, Dachen, Jinshajiang, Tencent, Baidu, Alibaba, Xiaomi, JD.com, Sinovation, Songhe, Shenzhen Capital Group, Joy Capital, Huachuang, Oriental Fortune, Inno, Meihua, Legend Capital, Yunfeng Fund, Volcano Stone, SIG, listed companies, etc.

invest

On January 1, 2014, Shenzhen Haofang Venture Capital Development Co., Ltd. invested several million RMB in Chengdu Chendian Intelligent Technology Co., Ltd.

On January 1, 2015, Shenzhen Haofang Venture Capital Development Co., Ltd. invested several million RMB in Shenzhen Zhongpin Tengfei Intelligent Technology Co., Ltd.

On January 1, 2015, Shenzhen Haofang Venture Capital Development Co., Ltd. invested RMB 4 million in Shenzhen Baohong E-Commerce Comprehensive Service Co., Ltd.

On April 13, 2016, Haofang Venture Capital, a subsidiary of Haofang Group, officially opened angel investment fund application services to small and medium-sized enterprises across the country.

In early 2017, Aigulu completed its Series A financing with investors including Haofang Venture Capital, Ginkgo Valley Capital and Youzheng Venture Capital. It is currently planning to start the next round of financing.

On January 1, 2017, Haofang Venture Capital invested millions of RMB in Shenzhen Yimi Technology Co., Ltd.

On January 1, 2017, Haofang Venture Capital invested millions of RMB in Shenzhen Zhongbang E-commerce Technology Co., Ltd.

On February 7, 2017, Haofang Venture Capital invested millions of RMB in Beijing Youwei Technology Co., Ltd.

In March 2017, Haofang Venture Capital officially announced its Pre-A round investment in Nanyouquan at the 2017 "Content Entrepreneurship 2.0 Thousand Media Summit".

On March 1, 2017, Shenzhen Haofang Venture Capital Development Co., Ltd. and Shenzhen Qianhai Chuangxiang Times Investment Management Enterprise (Limited Partnership) invested several million RMB in Shenzhen Qianhai Aurora Network Culture Co., Ltd.

On March 8, 2017, Shenzhen Feifan Technology Co., Ltd. received millions of RMB in seed round financing from Haofang Venture Capital.

In May 2017, Perfect Fantasy announced that it had received tens of millions of RMB in strategic financing from Haofang Group.

On August 3, 2017, Shenzhen Haofang Venture Capital Development Co., Ltd. invested RMB 3 million in Shenzhen Jibei Technology Co., Ltd.

In March 2018, the SaaS agent distribution system "Accounting Bear" received hundreds of millions of yuan in angel round financing from Haofang Venture Capital.

On December 26, 2018, Shenzhen Haofang Venture Capital Development Co., Ltd. and Hejun Capital invested RMB 2.25 million in Beijing Aurora Aurora Technology Co., Ltd.

References

• 1. Igulu wants to turn restaurants and bars into “smart breweries”: Sohu [cited on 2018-03-03]