Cut the leeks! This product suddenly became popular, and the seller panicked...

Cut the leeks! This product suddenly became popular, and the seller panicked...

I believe that many sellers have noticed that a recent hot product, Last Mouse Lost, is inexplicably popular...


The Rat Killer Pioneer educational toy series originated and emerged in Israel. The parent brand Foxmind is a developer and operator specializing in children's tabletop games and related products.


"Rat Extermination Pioneer" is popular, and a large number of sellers are pouring in


Last Mouse Lost is a stress relief toy. It is actually a very old toy. It was very popular about 5 or 6 years ago.


Since November last year, this toy has suddenly become popular on major domestic e-commerce platforms. Overnight, many suppliers and manufacturers began to promote this product.



Recently, this product has become the focus of sellers on major Amazon sites: it can be seen that there are two such products in the top ten Best Sellers of toys on the US site .



Some sellers have a keen sense of smell and have already started preparing for the "last wave of money" before the New Year: stocking up, shipping, and putting products on the shelves. Now they are sitting cross-legged, feeling the taste of thousands of orders a day.



Some sellers also realized it later and wanted to get a piece of the market, so they rushed into the market. Currently, there are a large number of sellers selling this product on various sites in the United States, Asia, Europe, and the United Kingdom.


In this regard, one seller said:

  • " The pioneers in exterminating rats, the pioneers in closing down stores, the first to close down stores will go crazy! "

  • "This product needs to be sold quickly and stopped in time. Otherwise, the loss will outweigh the gain."

  • "It's flooded with products. Most of the 100 small categories are occupied. I feel like I've seen a second fidget spinner..."

  • “Toys that relieve stress are selling well recently…”


There are also many sellers who are waiting and watching from a distance. The editor reminds all sellers that this product always has the risk of copyright infringement :


Foxmind submitted its registration application in the United States in August last year. Whether the registration will be successful, whether it will be registered in other countries, whether it will apply for patents, etc. still need further attention.

At present, it seems that there are relatively high risks in selling the round and square models.


The European site has received a complaint! Sellers should pay attention


According to the seller, the European site has received infringement complaints about the related products , but the complainant is not Foxmind, the original creator of the Rat Killer, but a domestic company called Shenzhen xinyi innovation Co., Ltd. This company registered several appearance patents for Rat Killer at the end of last year, including the square and round models on Best Sellers.



In addition, the company has also registered products in the shape of hearts, petals, and octagons . It is unknown whether it will register products in other shapes in the future. Sellers who have not been complained about should not be lucky, as this wave of leeks will be harvested sooner or later...



Another product was forced to be removed from the shelves. Sensitive words cannot be used.


According to foreign media reports, thousands of products containing the slogan " Stop the Steal " have been removed by Amazon. It is reported that "Stop the Steal" is considered to support the claim of fraud in the US presidential election.



Products on Amazon that contain the Stop the Steal slogan, such as T-shirts, stickers, masks, hats, etc., have now been removed from the shelves.



Many of these products still appear when searching for " stop the steal ," but trying to open any of these results will result in a " Sorry we couldn't find that page . "


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