Recently, "Versailles Literature" has suddenly become popular. Versailles was originally a palace for French aristocrats, but in China, it has gradually evolved into a literary style that talks about how to pretend to be elegant and show superiority.

So what is the cross-border version of "Versailles Literature" like?

“I sent a message to my partner today, saying that I don’t want to work for my brother-in-law anymore.

15 minutes later, a text message came to my phone: Amazon has been acquired by XX (my name).”

Back to the topic, speaking of France, the situation in France has not been optimistic recently. Under the influence of the second outbreak of the epidemic, its policies on e-commerce have also changed. With the Black Friday promotion approaching, what problems will the French site face and what impact will it have on sellers?

France faces second wave of epidemic peak

On October 30, France once again launched a nationwide lockdown policy. Its president said the lockdown policy will last at least until December 1, and whether it needs to be extended will be evaluated based on the effectiveness.

However, under the second "lockdown" measures, the epidemic situation in France has not improved. Currently, France is facing the peak of the second wave of the epidemic.

According to China News Service, as of local time on the 9th, the total number of confirmed cases of COVID-19 in France exceeded 1.8 million, reaching 1,807,479, an increase of 20,155 from the previous day. The number of deaths from COVID-19 in France is now 40,987, with 548 new deaths.

As the peak of the epidemic is approaching, the French Ministry of Finance has taken into account the possibility of extending the "lockdown" in its latest budget, which has directly caused the decline of the French economy. The Bank of France predicted on the 9th that France's second "lockdown" will have a greater impact on economic activities in November, and France's GDP in November may fall by 12%.

The severe epidemic has brought fatal losses to the French economy, and Amazon France has also been affected.

Amazon cancels Black Friday ads

Black Friday is a global discount shopping day. Amazon originally planned to carry out Black Friday promotion in France from October 26 to November 19, but was forced to cancel the Black Friday event advertisement last week.

Previously, the French government believed that due to the COVID-19 pandemic, offline stores and businesses were forced to close and could not participate in Black Friday promotions, while Amazon could promote its own Black Friday events and make a lot of profit from them, which was seriously unfair to the real economy.

Therefore, an Amazon spokesperson said that the group has agreed to stop broadcasting ads related to Black Friday, but the Black Friday promotion will still be held as usual. At present, Amazon France has canceled the Black Friday promotion ads, the brand homepage no longer displays promotional products, and Amazon no longer sends promotions via email.

Affected by this, the sales of stores on Amazon France may decrease. Many sellers said that this is going to be a disaster, and the French site is too good at making trouble.

However, canceling Black Friday ads is not the worst outcome. Just yesterday, a piece of news from France seemed to have brought sellers on the French site back to the days of closing warehouses and stopping sales in April this year.

Four major French organizations call on the government to restrict online sales

It is learned that on November 8, the French Federation of Commerce and Large Sales Enterprises called on the French government to restrict online sales during the national lockdown, allowing only the sale of basic necessities, and prohibiting the "Black Friday" promotion originally scheduled for the end of November.

The federations agreed to shut down e-commerce platforms such as Amazon and Alibaba, which have been accused of unfair competition.

I don’t know what my brother-in-law would think when he saw the above remarks. Perhaps he should have a question mark on his face at this moment.

Amazon: ???

As for sellers, if this suggestion is really adopted, the situation of the French station may be much worse than before.

Sellers: Isn’t it enough that we have already cancelled the Black Friday ads? Do we have to “eradicate them all”?

As November approaches, sellers are lamenting the difficulty of this year's peak season, as the international situation is changing rapidly and the order volume is declining. Sellers on the French site have experienced many twists and turns, including the city lockdown, logistics price increases, and the cancellation of Black Friday ads. They are facing problems one after another.

Although the situation is difficult, the upcoming Black Friday sale carries the hopes of many sellers for a surge in orders. However, the French side has now proposed restricting online transactions, which has poured cold water on the sellers. Is the French site going to be cold again?

Many sellers are still frightened when recalling the month-long closure of warehouses and suspension of sales this year. If the calls for restricting online transactions in France grow louder, similar bad situations may occur.

Fortunately, this is not the wish of the French government. French Economy Minister Bruno Le Maire also said: " Using Amazon as a scapegoat is not a solution to the problem. The company only accounts for 20% of French e-commerce." At the same time, Bruno Le Maire added that France hopes to develop a local e-commerce platform and support it financially.

Although the news has not been officially confirmed, the future development trend of e-commerce in France can be foreseen. In addition to Amazon, more online and offline competitive platforms will emerge.

In short, the official has not yet announced the cancellation of the Black Friday promotion, but sellers on the French site must make long-term plans and be mentally prepared. Sellers can pay more attention to local news and Amazon policies and adjust their operating plans in a timely manner.

What do you think about the above news? Feel free to leave your opinion in the comment section.