Today is Double Eleven

But today is not just Double Eleven

Because for cross-border sellers

Today, not only did I not place any orders, but I also did not close any orders.

Even the account is gone!!!

A large number of sellers were blocked due to association issues

This morning, in the seller communication group, the sellers began to wail again:

Obviously, the reason why sellers were blocked was because of association.

So why was the seller’s account judged to be associated?

The reason why the seller was convicted of association

According to the email received by the seller, Amazon stated that the reason for the account suspension was still a violation of [Article 3 of the Amazon Business Solutions Agreement] .

▲ Image source: seller communication group

If you have read previous articles, I believe sellers should be familiar with this Article 3.

Simply put, Amazon stipulates that Amazon will give 30 days’ notice before blocking an account, but if a seller violates any of the provisions, the account will be blocked immediately. As for the current situation of sellers, they have basically violated the following two provisions:

1. Your account is detected or we identify that your account may be used for fraudulent, false or illegal activities;

2. Your use of the Services harms, or we identify that your use of the Services may harm, the legitimate interests of other sellers, customers, or Amazon.

To sum up, Amazon detected that the seller’s account may have committed the above violations, so it was blocked.

In addition to violating Amazon's Section 3, the association emails sellers received indicated that their account was associated with an account that could not be used to sell products on the Amazon website.

▲ Image source: seller communication group

Regarding this issue, many sellers have also conducted self-examination: Have they committed the above-mentioned violations by Amazon?

Some sellers said that they used their own accounts to create sub-accounts in batches, meaning that one account information was used for multiple purposes, which was indeed an illegal operation.

▲ Image source: seller communication group

However, some sellers said that they were indeed innocent and had not taken any action recently. The Mexican and Canadian sites were suspended due to the connection.

▲ Image source: Zhiwubuyan

Some sellers also said: We have never sold anything on the Canadian and Mexican sites, so why did we receive this email?

What is even more bizarre is that, whether in the seller communication group or on the forum, many sellers said unanimously that the sites that were judged to be associated were all in Mexico and Canada.

▲ Image source: seller communication group

▲ Screenshots are self-explanatory

Besides being innocent, what is even more helpless is that the seller’s US site may also be affected.

▲ Screenshot from seller communication group

In addition, some sellers stated that other sites with the same set of information were involved in the review, and their own US site failed the second review, so they linked it to Europe.

This large-scale association situation can be roughly divided into the following four categories:

• Some sellers’ accounts that were previously ruled to be linked were reviewed again. If the last time they were ruled to be linked was with the US site, this time it will be with Canada and Mexico.

• The accounts themselves are indeed related, such as the information in the registration materials is consistent, resulting in a connection;

• A store that was completely innocent and had not violated any regulations was found to be affiliated;

• Other sites with the same set of information were involved in the review, resulting in this site being linked.

What should a seller do if he/she is found to be affiliated?

Some sellers said: No matter what the reason, once an account is judged to be associated, you can basically abandon the account because it is really difficult to recover it.

But please don't be discouraged, you can refer to the following methods:

In short, sellers must actively analyze the possible reasons for the correlation and formulate corresponding countermeasures.

Finally, during the peak season, Amazon has stricter behavioral regulations for accounts. Sellers must abide by the relevant rules of the Amazon platform and conduct self-inspections in a timely manner to ensure account security.

Finally, I would like to ask sellers if they have encountered any connection problems recently? Or have their accounts been closed due to other reasons? How did they deal with it? Sellers are welcome to share and exchange in the comments section~