US fall back-to-school shopping season: Electronics spending will decrease, apparel spending will increase

Mulberry conducted a data survey on more than 1,100 American adults during the back-to-school shopping season. The data showed that saving money and convenience are the top considerations for American parents when shopping for back-to-school items. It is reported that they will spend less on technology products during this fall back-to-school shopping season, but clothing categories will see high demand.

Mulberry CEO Chinedu Eleanya said: "It will be a busy back-to-school shopping season. American parents have increased demand for back-to-school shopping, which is a business opportunity for retailers large and small in the United States."

Data shows that in the upcoming fall back-to-school season, spending on electronic products will decline, such as the purchase rate of headphones will drop from 39% to 24% this year, the purchase rate of laptops will drop from 32% to 20%, and the purchase rate of tablets will drop from 25% to 18%.

Data shows that 84% of American parents said their children had damaged or taken the wrong electronic products, 43% did not properly protect the products, and 30% said they had to replace back-to-school products every year. Although the demand for electronic products has declined, there is still a certain market.

Editor ✎ Nicole/

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