Sellers beware: Amazon releases new rules for EU agents, failure to comply will be considered illegal!

Recently, sellers are often seen asking in communication groups: Does anyone have an “European representative”?

Many sellers are confused and ask: Is OUDA a European freight forwarder or a European tax representative?

▲ Image source: seller communication group

In fact, it is not. Here is some scientific knowledge:

Because the discussion about Ou Dai in the seller communication group has suddenly increased, it is inevitable that people wonder: Why are sellers so concerned about the topic of "Ou Dai"?

It turns out that Amazon had previously sent an email about "European representative", which caused many European sellers to panic.

In the email, Amazon stated that the new policy of the CE certification system has been announced. Starting from July 16, 2021, sellers who use CE certificates to sell products must upload the information of authorized representatives in the EU, otherwise it will be considered illegal!

▲ Screenshot from Amazon backend

In short, if sellers want to continue selling products with CE mark and manufactured outside the EU in the EU, they need to provide the information of the European representative.

After receiving this message, sellers also asked each other: Have you done the European agency? Is it necessary to do the European agency now?

▲ Image source: seller communication group

It can be seen that although Oudai has attracted the attention of sellers, sellers still do not have a comprehensive understanding of it.

So let’s first talk about what consequences the seller will face if the EU representative information is not provided?

To give a simple example, we know that it is illegal to export products that require CE certification but do not have it to the EU. The seller's products will be directly confiscated by customs and face high fines. After July 16, 2021, products with CE certification but without EU certification are likely to suffer the same consequences.

And this is just the punishment from the EU. In order to monitor the safety of products and comply with EU safety regulations, Amazon will also remove illegal products from the shelves, and in serious cases will even close the seller's account.

▲ Image source: seller communication group

Since it will not take effect until July 16, 2021, do sellers think they still have a long time to prepare? In fact, for sellers, providing EU agent information is imminent!

Because Amazon has been conducting random inspections continuously before the regulation came into effect!

Not long ago, sellers of toys, electrical appliances, electronic accessories, and personal care products on the European site received requests from Amazon to upload product compliance documents within a specified period. The email clearly stated that if the documents were not uploaded in a timely manner, the relevant products would be removed from the shelves.

▲ Image source: seller communication group

The compliance documents involve European representative information.

In the seller communication group, a seller also asked: A toy product received a compliance inspection, which requires European agency information and compliance declaration. How should this be handled now? Has anyone dealt with this before?

▲ Image source: seller communication group

In addition to Amazon's proactive spot checks, there are also some passive factors. Some toy sellers were complained by competitors because they did not have EU agency information, and they did not provide relevant information in a timely manner, which led to their products being removed from the shelves and lost market share.

As mentioned above: If you want to sell products with CE mark and manufactured outside the EU in the EU, you need to provide European representative information.

So to be more specific, which categories of sellers need to provide EU agent information?

I believe that through the above introduction, sellers have a more comprehensive understanding of the importance of EUA. At the same time, I also hope that sellers can realize that in the face of violations, prevention is the best way.

Of course, many sellers are also asking if there are any agencies that can help with OUDA business. After a large-scale observation and comparison, we locked in a service agency that can help sellers quickly solve OUDA problems - OUDAYI.

OuDaYi specializes in providing services such as EU/UK registration, agency transfer, US testing, EU testing, customized DoC documents, WEEE registration and declaration, German packaging law, etc. It has won a good reputation in the cross-border circle with its advantages such as preferential prices, fast certification, and registration without a brand! Many sellers have reported that they submitted the documents provided by OuDaYi to Amazon, and the backend passed it in seconds!

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