What is the merge function? Merge function review

Advantages

1. Since there are too many listings on the Amazon market, Amazon can merge the same listings together to reduce the number of identical products, making it easier for buyers to shop.

2. Some sellers will use the listing "Merge" to transfer inventory, which is an operation of the Amazon system. You don't need to change the label, you can directly transfer the inventory.

Merge Method Introduction

Amazon warning letter

Violations

1. Create duplicate ASINs.

2. Adding child products that are not true variations of the parent product;

3. Change the parent product’s detail page so it doesn’t match the child product

Similar products merge

risk

1. Real customers turn to the back of the listing and find that the review is different from the listing description. This may lead to returns or false product complaints, which will seriously threaten the seller's account security.

2. Illegal merging of zombie listings or other listings of different similar products may lead to complaints from competitors or detection by the system, resulting in the risk of account suspension.

Amazon Policy

Since a large number of sellers and service providers use the merger function to list, they can directly transfer inventory without changing the label. Amazon completely prohibits sellers from supporting permissions.