What is a Business report? Business report review

Entrance

In the report option of Amazon Seller Central, select Business report from the drop-down menu to see the specific data. The reported data can usually be up to two years.

introduce

The left side of the Business report displays three types of panels: Sales Dashboard, Business report with classified data by date or ASIN, and Amazon selling coach.

1. Sales Dashboard

You can see the seller's sales data for the day (updated every hour), and you can also compare sales data at different times. Sellers can compare data from today, yesterday, today last week, and today last year. You can also customize the time to understand sales.

2. Business report with classified data by date or by ASIN

It is classified by date, ASIN code and other business reports. You can see the sales volume and visit volume, seller performance, refund rate, number of refunds, gold shopping cart percentage, feedback received, A-to-z disputes, conversion rate and other data that sellers are very concerned about.

3. Amazon Selling Coach

Amazon's sales guide is a guide for sellers on product sales, logistics, inventory, and the lowest price among peers. Amazon's sales guide is updated daily.

Note: It is possible to know which month has more or less than that month, so that sellers can adjust their sales policies in time. However, the inventory and pricing information may not reflect the seller’s latest inventory and price reports.

Focus on indicators

1. Traffic: The access records of this product. Products with high session frequency and page views are the easiest to be discovered.
2. Buy Box percentage: The percentage of the shopping cart. The seller who owns the Buy Box has a greater chance of winning the sale.

Buy Box Percentage can reflect whether the seller is copied by others. If the ratio is low, it should attract the seller's attention.

3. Conversion: How to convince customers to add products to their shopping carts. To increase conversion rates, you should change your mindset and think about it from the customer’s perspective.

The focus is on improving the page, using promotional methods, buyer reviews, and pictures.

About Update

The detail page sales and traffic data in the business report is generally delayed by 2 days.

Indicator analysis

• Ordered Product Sales (Total Order Sales):

The total sales of the products specified in the order, calculated as (the number of sales on the order multiplied by the total sales price)

• Units Ordered (number of items sold):

The number of items ordered in an order. For example, a customer may order three items in one order, so the Units Ordered quantity is 3!

• Total Order Items Total product categories sold:

The total number of items ordered during the selected time range, that is, the customer purchased several products, such as 2 keyboards and 1 mouse, so he bought two types, so the value displayed is 2

• Average Sales per Order Item:

The average sales amount of an item within the selected time range, that is, the average sales amount that a product can generate

• Average Units per Order Item (Average number of single product sales):

The average number of units sold for a product within the selected time range. Assuming 100 products are sold and there are 10 types in total, the average number of units sold for each type is 10.

• Average Selling Price (Average Selling Price of a Single Item):

The average price of a product sold within the selected time range, that is, the average price at which a product is sold

• Sessions (number of browsing users):

The number of users who have browsed the sales page within 24 hours. So no matter how many times a user clicks, he will only be counted as one. This is data that is very worthy of reference!

• Order Item Session Percentage:

The percentage of users who place orders among the number of browsing users. For example, 6% is an excellent performance. Do you want to attract customers to place orders? Refer to the following

• Average Offer Count:

The average number of active listings calculated for the selected time range.

• Ordered Product Sales (Total Order Sales):

The total sales of the products specified in the order, calculated by multiplying the sales number on the order by the total sales price

• Units Ordered:

The number of items ordered in an order. For example, a customer may order three items in one order, so the Units Ordered quantity is 3!

• Total Order Items (Total Product Types Sold):

The total number of items ordered during the selected time range, that is, how many products the customer purchased. For example, if the customer purchased 2 keyboards and 1 mouse, then the displayed value is 2.

• Page Views:

The total number of page views of the sales page during the selected time range. If the same user clicks 10 times, it counts as 10 times (there are rumors online that you should not click on your listings all the time. I don’t know if it’s true or not, but I’m just giving you a reference)

• Sessions (number of browsing users):
  

The number of users who have browsed the sales page within 24 hours. So no matter how many times a user clicks, he will only be counted as one. This is data that is very worthy of reference!

• Buy Box Percentage:

The percentage of page traffic that users click on the purchase link through the gold shopping cart can be improved through third-party software. For reference, the company's account currently maintains a market share of about 85%, a large part of which is due to the use of software. In addition, under the same price conditions, your Feedback will determine your chances of being in the Buybox!

• Average Offer Count:

The average number of active listings calculated for the selected time range.

• Ordered Product Sales: The total sales of the products ordered according to the order, calculated as (the number of sales on the order multiplied by the total sales price)

• Units Ordered (Number of Goods Sold): The number of goods ordered in an order. For example, a customer may order three items in one order, so the number of Units Ordered is 3!

• Total Order Items: The total number of items ordered during the selected time range, which means the customer purchased several products. For example, if the customer purchased 2 keyboards and 1 mouse, then the number displayed is 2.

• Units Refunded: The number of items that are requested to be refunded, which represents the total number of items that are requested to be refunded.

• Refunded Rate Refund Rate: The proportion of items that were refunded, the percentage obtained by dividing the number of refunds by the number of items sold, showing the ratio of items that are requested to be refunded.

• Feedback Received: The total number of feedback received, showing all feedback received by your entire mall

• Negative Feedback Received: The total number of negative feedback received, showing the total number of "only" negative feedback

• Received Negative Feedback Rate: The ratio of negative feedback to the total number of feedback, that is, the number of negative feedback divided by the number of feedback.

• A-to-z Claims Granted: The number of times you have received A-to-z Claims. Generally, it is better not to have any.

• Claims Amount: The amount of compensation, same as above, the lower the better

• Sessions: Number of users who have visited the sales page within 24 hours

• Session Percentage: The proportion of users who specifically browse a certain SKU/ASIN.

• Page Views: The total number of page views of the sales page that were clicked during the selected time period.

• Page Views Percentage Specific page traffic ratio: The proportion of page traffic that specifically browses a certain SKU/ASIN

• Buy Box Percentage: The percentage of page traffic that users click on the purchase link through the gold shopping cart. You can use third-party software to improve this performance. For reference, the company's account currently maintains a market share of about 85%, a large part of which is due to the use of software. In addition, under the same price, your feedback will determine your chance of being in the Buybox! Of course, there are other factors, you can refer to the following articles:

• Units Ordered: The number of units ordered.

• Unit Session Percentage User browsing product sales rate: the average number of products that can be sold by users browsing

• Ordered Product Sales Order Sales Total: The total sales of the products ordered according to the order, calculated by multiplying the sales number on the order by the total sales price.

• Total Order Items: The total number of items ordered within the selected time range.

• Sessions (number of browsing users): The number of users who have browsed the sales page within 24 hours. Therefore, no matter how many times a user clicks, it is only counted as one. This data is very worthy of reference!

• Session Percentage: The proportion of users who specifically browse a certain SKU/ASIN.

• Page Views: The total number of page views of the sales page during the selected time frame. If the same user clicks 10 times, it counts as 10 times (there are rumors online that you should not click on your listings all the time. I don’t know if it’s true or not, but I’m giving it as a reference)

• Page Views Percentage Specific page traffic ratio: The proportion of page traffic that specifically browses a certain SKU/ASIN

• Buy Box Percentage: The percentage of page traffic that users click on to buy via the shopping cart. This performance can be improved using third-party software.

• Units Ordered: The number of units ordered.

• Unit Session Percentage (Sales Conversion Rate): The probability of each user purchasing a product after browsing. Above 7% is considered good data!

• Ordered Product Sales Order Sales Total: The total sales of the products ordered according to the order, calculated by multiplying the sales number on the order by the total sales price.

• Total Order Items: The total number of items ordered within the selected time range.

• Global Catalog Identifier: GCID

• Brand Name: The brand name of the product

• Average Customer Review Average Product Review Rating: The overall average product review rating, displayed as a five-star rating

• Customer Reviews Received: The total number of product reviews received by the product, including both positive and negative reviews.

• Sales Rank: The Amazon ranking of the product in this category. This ranking includes many influencing factors. The ones displayed here are the real-time rankings after internal calculations.

• Buy Box Percentage: The percentage of page traffic that users click on to buy via the shopping cart. This performance can be improved using third-party software.

• Listings Missing Image: The number of listings without product images. The lower the better.

• Listings Missing Description: The number of listings without product descriptions. The lower the better.

• Categorization Defect: The product is in an incorrect category, the lower the better.