Amazon 30-day new product advertising strategy reference

1. Keyword mining and optimization

1. Keyword mining method :

• Front-end keyword search recommendation: Enter the main keyword and get the drop-down recommended words as accurate long-tail words.

• Backend brand analysis keyword search: Through the "Brand-Brand Analysis" function, obtain the search frequency ranking and associated ASIN of relevant keywords.

• Paid software analysis: Use software such as SellerSprite to check the output words and traffic keywords of competitors’ ASINs.

• Competitor page keyword layout analysis: Analyze the keyword layout of competitor pages to extract selling points and optimization inspiration.

• Google Ad Words and Google Search Recommendations: Use as a reference tool to optimize Search terms.

2. Keyword optimization principles :

• The sentences are smooth and fluent, avoiding grammatical errors.

• The main keywords and long-tail words can appear multiple times to increase the frequency.

• Search Term optimization method: You can choose to exclude front-end keywords, optimize highly relevant keywords, or only fill in the main words.

• Pay attention to the embedded words in Q&A and Review, and optimize them in the long term.

2. Advertising Setting and Delivery

1. Week 1 :

• Run 3 groups of automatic ads, with bidding strategies of higher, equal, and lower than the recommended bid.

• Accurately negate keywords with low relevance and find out the traffic words and invalid exposure words of competitors.

• Maintain promotion progress through the Vine program and reviews from high-quality old customers.

2. Week 2 :

• Test on-page optimization and product popularity.

• Turn on automatic ad delivery, extract keywords, and put them into broad match and phrase match ad groups respectively.

• For precise keywords with poor results in the early stage, lower the bid appropriately.

3. Week 3 :

• Continue the second week's operations and increase category delivery.

• Accurately negate irrelevant words and ASINs, and adjust the bids for words and ASINs.

• Try branded and video ads.

4. Week 4 :

• Integrate research and advertising data for precise delivery.

• Target precise long-tail keywords and carry out category and ASIN targeting.

• Accurately negate irrelevant words and optimize automatic advertising.

Summary : After one month of advertising operation, the product has entered the initial stage. It is necessary to continuously optimize advertising performance, introduce new keywords and advertising methods, increase exposure and traffic, and strive to obtain the New Release label.