Revealed! How Amazon cracks down on non-compliant sellers through new types of account bans

"New year, new changes, new regulations, new ways of playing!" As 2025 has arrived, Amazon has successively introduced a number of new regulations , which not only means more potential opportunities for sellers, but also brings more severe challenges.

Recently, Amazon US issued a notice, announcing that it will officially implement a new product title policy starting from January 21, 2025, aiming to further standardize product listing standards and enhance consumers' shopping experience.

Amazon pointed out that some product titles are too long or contain unnecessary wording or characters, which may affect consumers' trust in the products. The goal of this policy adjustment is to ensure that product titles are more concise, clear and standardized.

Amazon’s Big New Rules

After the implementation of this policy, the listing title writing must meet the following requirements:

Amazon also pointed out that from the date the new policy takes effect, sellers need to check and correct titles that do not meet the new requirements in "Manage Inventory" . In addition, Amazon will provide brand owners with modification suggestions for titles that do not meet the regulations in "Review List Updates" . Brand owners will have 14 days to make adjustments. Titles that are not modified in time will be automatically updated by Amazon according to the new policy.

As we all know, the title plays a vital role in a complete product page. An accurate and attractive product title can significantly increase click-through rate and exposure, and attract more consumers' attention.

So according to the new regulations, do all the titles of old products need to be modified? Can the Amazon system ensure the stability of the link when accepting the title change? In addition, if the seller misses the announcement or is too busy to complete the listing of all products within two weeks , will the listing be confused or removed from the shelves? Since Amazon has not made it clear, the possibility can only be known later.

In addition, regarding the restriction on repeated words , this one has a greater impact on sellers. It is inevitable that many product keywords may be repeated. If the regulations are strictly followed, almost all product titles on Amazon will not meet the requirements.

I think Amazon may not make overly strict requirements on this rule. In the future, it may only require sellers to avoid excessive repetition of keywords so as not to affect customers' search experience.

As for the issues and controversial points that sellers are concerned about, Amazon has not yet given a clear answer. As the new policy has not yet been officially implemented, Amazon's specific requirements for titles are still unclear. Sellers are advised to continue to pay attention to the dynamic updates of the background in the near future.

Hard to guard against! Account blocked for no apparent reason?

Counterfeit goods have always been a "forbidden zone" for Amazon and other cross-border e-commerce platforms. This phenomenon not only seriously affects the reputation of the platform, but also brings great shopping risks to consumers. Although many people choose to take risks in order to make quick profits, this road of no return often makes them pay a heavy price. However, those down-to-earth and law-abiding sellers often face unfair situations, and are sometimes even misjudged as selling counterfeit goods . This situation is really confusing and puzzling.

Recently, a seller's personal experience has attracted widespread attention in the cross-border e-commerce circle. The seller was originally quite successful, but he got into trouble in a sudden account suspension incident. His store received a very rare account suspension notice from Amazon, and the email mentioned that the reason for the suspension was "other complaints" about the product. This wording did not elaborate on the specific content of the complaint, which made the seller feel helpless and confused.

After receiving the email, the seller's product sales privileges were immediately suspended, his account funds were frozen, and almost all operations were suspended. This ban not only put him in a stagnant situation, but also brought him huge financial pressure. In order to resume normal operations, he had to invest a lot of time and energy to solve this problem.

The content of the email is as follows:

Obviously, this email clearly conveys the suggestion that the seller is suspected of "selling counterfeit goods" to some extent. The wording in the email makes people suspicious, and seems to imply that there may be problems with the seller's goods, although it is not directly stated. Such accusations are undoubtedly a great pressure and distress for sellers, especially in the absence of clear evidence. Such insinuations are likely to cause sellers to suffer double losses in reputation and sales.

However, according to the seller’s response, although his account did receive four customer complaints about the authenticity of the goods, three of them occurred a long time ago and the seller believes that these complaints did not actually affect the quality of the goods. The only recent complaint, the seller explained that it was not due to counterfeiting, but was related to the packaging or transportation process of the goods, which may be caused by misunderstanding or error. Therefore, the sudden receipt of the notice of "banning from selling on Amazon" made the seller and many others very puzzled, because it was seriously inconsistent with their usual good record, which made many sellers very troubled and anxious.

Despite the misunderstanding, the account ban has become a fact. In order to reduce losses, the seller can only submit appeal materials according to Amazon's requirements, and must ensure the authenticity and completeness of the materials, because there are only two appeal opportunities. This means that if the seller fails to provide sufficient evidence or effective explanations during the appeal process, he may permanently lose the right to sell on the platform, which undoubtedly brings great pressure and anxiety to the seller.

At present, the seller's account problem has not been effectively resolved. Although the seller has filed an appeal, the Amazon platform usually takes a long time to review and respond to these issues, and the seller can only wait for the results during this period. Of course, if the seller is indeed misjudged, he should still actively appeal and try his best to safeguard his legal rights. Although the opportunity to appeal is limited, the seller can strive to get Amazon to reconsider its ban decision and restore its sales qualifications by providing detailed evidence and explaining the background and reasons for each complaint.

Similar account suspension incidents have sparked widespread discussion among sellers. Regardless of the size of the account, there is a risk. Even some sellers with large sales and good reputations cannot avoid the platform's review and punishment mechanism. Therefore, many sellers began to reflect on their own operating models and whether they could take effective preventive measures in this situation to avoid similar incidents.

Seller response strategies

As Amazon's policies become more stringent, sellers are facing tremendous pressure. It is crucial to take effective countermeasures in a timely manner to reduce the risk of account suspension. When encountering account suspension, providing detailed evidence is a very effective way to appeal. The specific content is as follows:

Dealing with the new type of Amazon account suspension requires sellers to have meticulous operations and adequate preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated product sales and a unique corporate culture are the keys to gaining a firm foothold in the fierce market competition.