The seller's backend is acting crazy! It turns out that Amazon is updating its Deal policy

Not only our Chinese sellers, but also American sellers have complained about the abnormality of the background in the official forum. Some sellers even crash when logging into the official forum.

Amazon later released a statement in the background, officially stating that there are indeed some technical problems in the seller’s background, and Amazon engineers are working on emergency repairs.

According to our experience as sellers, every time Amazon’s backend is out of order, it’s because it’s updating a policy or function. This time is no exception, and many sellers saw this change at noon.

7-Day Deals are now available!

Now most sellers can see their own recommended products, and this new function is officially open to all sellers.

Currently, the US site already has recommended products (products that are not recommended may not meet the standards), and this 7-Day Deals has been launched simultaneously on the Japanese and European sites.

Although everyone can submit reports now, as a new deal function, the presentation form of 7-Day Deals is still unknown, and the relevant policies have not been updated in the background yet.

In the previous article, when we previewed this feature, we talked about some internal policies and my speculations. Here I will give you a brief summary of the current information about 7-Day Deals.

First of all, the products participating in this 7-Day Deals are the same as LD products. There will be a limited-time discount logo displayed on the search page, similar to the following (the following is LD)

Then I speculated that 7-Day Deals might have a progress bar similar to LD to remind consumers of the progress of the deal time.

The above picture is photoshopped by me. Because the new function has just been launched and the recent recommended time period is all from August 10 onwards, the display format of the 7-Day Deal is still unknown.

Now that the recommended position has been released, new information includes the flash sale price (US$300 and Europe’s €40). Since it is also a deal activity, it is speculated that the price of the 7-Day Deal will also affect the subsequent LD price.

Therefore, I will write an in-depth analysis of the actual display effect and order situation later. Now I suggest that everyone can try this new deal activity. Generally, there will be certain support for the activities that have just been launched. Now is the time to try it.

7-Day Deal is not the only update to Amazon’s Deal policy. A new function for creating Outlet Deals has also been added to the background.

Outlet Deal is not a new feature, and many sellers have even used it. However, in the past, Amazon would unilaterally email sellers to invite them to clear their inventory if they wanted to participate in Outlet Deal, and sellers could not actively sign up for Outlet Deal.

Amazon has put Outlet Deal as a permanent feature in the redundant inventory management panel in the past two days. You can enter it by clicking Inventory Performance in the background and then selecting Manage Excess Inventory .

There is no need to wait for email invitations. Sellers can now submit Outlet Deals freely. Click on the page above to see which of their products meet the Outlet Deal conditions.

After filtering, just click Create Outlet Deal on the right side of the product, then fill in the date and price and submit it for review.

The price requirements and duration are the same as before, and there is no registration fee. After submission, Amazon will review your deal activity, and the review progress and activity progress can be managed on this page in the background.

This update of Outlet Deal also adds a new Outlet Sales feature , which is equivalent to another sale price, allowing the discounted price to remain on the listing as a daily promotional price.

This setting method is also to filter out eligible products on the above page, then click Create Sale to create it. The process is basically the same as setting the sale price.

After Outlet Sales is created, there is a chance that it will be selected by Amazon's Outlet Store page and then get additional display. I guess the effect should be quite significant.

The newly added Outlet Sales and Outlet Deals are both free inventory clearance activities. Amazon sellers are now free to participate. If they have a more accurate control of profit margins and experience in Outlet Deals, they can even sell at a small profit.

The guests in our planet shared their experiences and tips on participating in Outlet Deals. Sellers who want to see the details can scan the QR code below to enter our planet to view~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

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