Preface of the Little Clone: This week’s seller story still comes from a seller classmate in our group. He is an entry-level operator who just graduated recently. He stepped into cross-border e-commerce with the ambition of following the achievements of his predecessors. In order to protect the seller's information, the story will be adapted to a certain extent. Let's start with the story below. title Tough profession, tough job I am one of the few people who failed twice in the college entrance examination. First, I performed poorly and only scored slightly higher than the undergraduate line of my province. Then, when I filled in the application form, I was not accepted by the undergraduate schools of my first and second choices. In the end, I was admitted to a junior college through parallel application. At that time, I was really tired of the life in the third year of high school, and I firmly disagreed with my family's suggestion that I repeat the year. I felt that even if I went to a junior college, I could do as well as a bachelor's degree with my own efforts. Of course, now it seems that I can only blame myself for the lack of social support at that time. In short, I didn’t have many choices as a parallel choice, and finally I was transferred to the English major in the direction of international trade. This is not the field I am interested in, and I also learned that it is very difficult to find a job in the field after graduation. The seniors I met were all engaged in various industries. The content was boring and the prospects were bleak. Under this double blow, I had a very gloomy time during the first period of school. I would not leave the dormitory when I was not in class, and I would go on a day trip to Summoner's Rift every day. title A turning point in the dark life, another way out for the senior The dark life lasted for nearly a year. At the urging of my roommate, I went to the Student Union to work as an officer for a while. It was during that time that I met a senior who changed my current situation. At that time, our student union department was holding a farewell party for former secretaries who were about to graduate. During the party, everyone just talked about the work of the department and things in the school, and of course they couldn't avoid talking about the work of the seniors after graduation. From one of the seniors, I learned that there is such a cross-border e-commerce industry, which is somewhat related to our major. The main thing is that the work content is not as boring as traditional foreign trade, but more like domestic Taobao operations, which requires you to figure out and learn the rules of the platform. However, compared with Taobao, there is less competition and a larger market, and our foreign language skills can also be improved. Of course, what the senior said at that time was somewhat boastful and exaggerated, and I can fully understand it now. But at that time, I was still very excited. After the banquet, I returned to the dormitory and was still too excited to sleep. I stayed up late to search the Internet for information about cross-border e-commerce. After that, I set a goal for myself. In addition to my normal study schedule, I started to browse forums and some related websites every day to learn about cross-border e-commerce. I also started to plan my future after graduation, and first did an internship at a cross-border e-commerce company! title Amazon Internship After graduation, I interviewed many cross-border e-commerce companies. At that time, because I had a certain understanding of each platform and my professional advantages, many cross-border companies were willing to give me an internship opportunity. Finally, after weighing the pros and cons, I chose Amazon, not only because Amazon is a large platform that I already knew before going to college, but also because the scale of this company is relatively suitable, and I can learn as much as possible about every link. Although I had some understanding in school, I was still confused when I actually operated it. However, I would spend some time every day on the forum and learn new things. Now I can learn and practice at the same time, and soon I mastered some basic operations such as uploading and shipping. The first few products I made were selected by my senior and given to me. Maybe this senior really took good care of me, and the product pictures he gave me were very eye-catching. After uploading them, I started to get some traffic, and I got orders in about two weeks. For this reason, I specially invited my senior to go out for a barbecue, and learned more about the company from him. title From my predecessors, I learned about the difficulties the company is currently facing, that is, the company's main products are now deeply troubled by copycat sales. The company is one of the sellers who entered the market relatively early, and reaped all the dividends at the time, but was not fully prepared for future risks. When the sellers gradually became crowded and the cake began to be not enough to share, some new sellers set their sights on the share held by the old sellers. At the most exaggerated time, there were dozens of listings under one product. Due to early decision-making errors, the company lacked effective protection measures. Once these followers find that you can't do them any substantial harm, they will become more rampant. After sending a warning letter today, they will follow again tomorrow. The company's current actions are to make up for the loss and rescue the old main products, while also developing some new products as soon as possible to replace the main products. Because of the sales loss from copy-selling, the commission of the senior has also been reduced a lot. He can hold on for a short time, but this situation has lasted for half a year, and the senior has begun to think about quitting. However, the products that are copied are brought up by him, and the boss also thinks highly of him, which supports him to persist until now. Two months later, I got my diploma, and the monthly sales of the products I wore were 5,000 to 6,000 US dollars, which I was quite satisfied with. This result also allowed me to be a regular employee. However, my senior resigned and went to another company in the same month when I was a regular employee. The smell of cigarettes in the office was particularly strong that day, as if the boss had been smoking Su cigarettes for a month. Not long after, the boss invited another experienced operator to take over the old products that were plagued by copycat sales. At the same time, we invested more funds in the development of new products. The boss was very supportive both in evaluation and stocking. Although the sales of new products are still not as good as those of the old products, fortunately, there are many new products, and many products can sell nearly 20,000 dollars a month. The company's previous efforts to make up for the loss have also begun to take effect. Several appearance patents have successfully fooled copycats, and the sales of old products have gradually recovered. The office, which was originally very depressing, has also become lively. If my predecessor had been able to hold on, he would have been the one who witnessed the company's rebirth with us. I think sometimes our work at Amazon is not accomplished all at once. For a lot of work, we need to give it time and let the bullets fly for a while; and many times we just can't wait and miss the opportunity. Conclusion of the Little Clone In fact, when we are operating, there are many times when we need to "let the bullets fly for a while", such as observing for at least a week after adjusting the advertisement, etc. Giving your efforts time to fully display is sometimes more important than the effort itself. Finally, if you want to join our seller communication group, you can scan the QR code below and I will add you to the group~ |
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