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▲ Video account attention: cross-border navigation Some time ago, Bezos' speech after realizing his dream of going to outer space was unanimously bombarded by his sellers and employees. For buyers, Bezos's flight to space was like the last straw that broke the camel's back for their trust in Amazon. Recently, many buyers have canceled their Amazon Prime membership services and refused to pay for the billionaire's space trip.
Amazon has become the target of public criticism due to its lower-than-expected second quarter financial report, plummeting stock prices, and a crisis of customer trust. How can it solve the problem? The only way is to continue to attack the "leeks". The storm of account blocking is sweeping across borders, is multi-channel operation a new way out? According to data released by Marketplace Pulse, Chinese merchants accounted for 75% of all new sellers on Amazon in January this year, but these sellers have been the first to be hit hard by Amazon. Since the account blocking wave broke out in May, more than 50,000 Chinese sellers have been implicated, with losses of nearly 100 billion yuan.
The battle line for account blocking is getting longer and longer. From leading enterprises to small and medium-sized sellers, all will be judged by Amazon, and even big sellers who have been punished will be wiped out. It can be said that this long tug-of-war has caused irreparable damage to the sellers. Some big sellers are facing difficulties such as frozen funds, interrupted revenue, and overstocked inventory; some big sellers are willing to sell at a loss and clear their inventory at low prices; some big sellers are cutting off their arms to survive and laying off a large number of employees in order to increase revenue and reduce expenditure. In this regard, Wang Xin, president of the Shenzhen Cross-border E-commerce Association, said that after a large influx of Chinese merchants in recent years, Amazon is determined to regulate the behavior of sellers, and its rules will only become more stringent, so Chinese sellers need to find other alternatives. Previously, in the follow-up remedial measures planned for the account suspension, Tongtuo clearly stated that it would increase the sales share of other e-commerce platforms such as eBay, Walmart, AliExpress, Lazada, etc., increase investment in Tongtuo Technology's self-operated website, and actively expand offline physical store channels in Europe and the United States. ▲ The picture comes from Juchao Information This also proves that over-reliance on third-party platforms is like walking on a tightrope. The risk factor increases exponentially, and it is easy to lose everything if you are not careful. Therefore, many sellers have begun to explore the path of multi-channel operations . As Amazon's control policies are tightened and business risks continue to grow, building independent websites and developing independent brands have become a new trend, and even received policy support from the government. Recently, the Shenzhen Municipal Bureau of Commerce announced a policy to provide guarantee subsidies for cross-border e-commerce independent website sellers. Shenzhen Municipal Bureau of Commerce held a meeting to provide support for independent website sellers It is understood that this large-scale account blocking wave has attracted the attention of the Shenzhen Commerce Bureau. On August 5, the Shenzhen Commerce Bureau issued a notice on organizing the application for the 2021 Central Foreign Trade and Economic Development Special Fund Support Project.
▲ The picture comes from the official website of Shenzhen Municipal Bureau of Commerce The policy encourages companies with certain strength to actively carry out cross-border e-commerce business through independent station channels. Companies that meet the application requirements will receive 2 million yuan in funding for each project, up to a maximum of 3 million yuan. Is there a turning point for the ban of cross-border navigation accounts? Shenzhen will conduct research and vigorously support independent websites! #Amazon##Cross-border headlines#Cross-border e-commerce video account In addition, the Shenzhen Commerce Bureau will hold a cross-border e-commerce enterprise symposium on August 13. The research outline of the conference points out the various operating difficulties caused by the account blocking trend to enterprises, and also provides specific government assistance measures in a targeted manner. ▲ The picture comes from the Internet Data shows that more than 40,000 companies in Shenzhen are involved in cross-border e-commerce business, accounting for about 35% of the industry in China, which indirectly proves the important position of cross-border e-commerce industry in Shenzhen's economic development. The resources invested by Shenzhen Municipal Bureau of Commerce to support cross-border e-commerce enterprises are also a good sign for cross-border sellers. The mature operation model and huge traffic bonus of third-party platforms have attracted many sellers. However, the drawbacks of the platform, such as strict rules, fierce competition, and weak management capabilities, have gradually become apparent. Compared with third-party platforms, the operation model of independent stations is not bound by rules, the operation form is more flexible, and the risk factor is relatively lower. SHEIN, a billion-dollar fast fashion giant that is popular in the overseas consumer market, started out as an independent website operation model, and then gradually expanded its product line and market share. Today, SHEIN's success has also verified the feasibility of the independent website self-operation model. At present, the development of independent stations is in full swing. With the support of government policies, perhaps this new track will have an opportunity for explosive growth.
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