How to get keywords on the homepage, I won’t tell ordinary people~

1. Amazon search bar prompt words;

2. Keywords in competitor titles;

3. Use keyword tools to check search volume and popularity;

4. CPC advertising report analysis;

5. Competitors’ ASIN data reports, etc.

During the internal testing after the A9 algorithm upgrade in 2019, no security risks have occurred so far.

In a parallel comparison, compared with fake orders and reviews, fake rankings should have the lowest risk. If visiting a keyword will lead to the closure of the store, can this service also be used as a weapon to attack the opponent? The cost logic of the A9 algorithm is to focus on the big and let go of the small, so the traffic diversion technology based on iOS is currently the relatively safest method.

Amazon is centered around listings. Each listing and the keywords under each listing have independent weights.

Increasing the traffic of keyword A will only affect the weight of A. If the keyword weight is related, it is the weight conveyed by the sales volume or comments of the listing.

Because the weight of traffic is much greater than the conversion rate during the traffic increase process, a sharp drop in conversion rate will not harm the listing. As for the demotion, it has never happened in actual testing and use so far.

Amazon will intercept this kind of traffic without order conversion, but the biggest penalty is that the traffic will not be weighted and will be ignored directly. Therefore, it is recommended that when putting keywords on the homepage, customers can conduct manual conversions on their own, such as real-person reviews. This will have a better effect.

cannot.

Generally, categories can achieve an 80% chance of being on the homepage;

Categories such as clothing and accessories, jewelry, and adult products are not currently possible because their sales fluctuate too much;

For popular keywords such as 3C, if CPC advertising and fake orders are used, there is still a high probability of promotion to the homepage;

In addition, it is recommended to only focus on the keywords in the first 20 pages;

For new products, please first use other promotion strategies, such as Amazon CPC advertising, fake orders, trial evaluation, etc. to reach the first 20 pages, and then use keywords to get on the homepage.

It will be on the homepage in 3-10 days.

If the ranking has not improved significantly in 4 days, CPC or order brushing must be started;

If there is no significant improvement in 10 days, the probability of being on the homepage in the future is low;

If it still hasn’t been posted in 15 days, it’s basically a failure. At this time, please change other keywords.

If there is a big fluctuation within 1 day, it means that the competition for keywords is very fierce and the probability of being on the homepage is low.

uncertain;

If a keyword is on the homepage, it only means that the exposure of the keyword will increase dramatically. However, if the keyword is not a core word, it means that the exposure of the listing is still not large.

Also, having keywords on the homepage only solves the exposure problem, while sales = exposure * click-through rate * conversion rate. The click-through rate and conversion rate are determined by the product description, price, number of positive reviews, and review content.

Generally speaking, if the number of positive reviews on the homepage is in the 2-3 digits, but yours is only in the single digits, your sales will basically not increase dramatically;

The problem of the number of positive reviews must be solved at the same time, because this is the only way to achieve differentiation; if you keep leaving reviews for 3 months during the off-season, you will generally have the potential to become a hit during the peak season;

It is best to enable CPC manual advertising (phrase matching) and automatic advertising for this keyword to ensure that orders are placed;

If the keyword competition is fierce, it is recommended to cooperate with brushing orders;

Also, optimize the product title, bullet points, search terms, and description in advance, because Amazon ranking is based on relevance. It is difficult for the system to rank an irrelevant word, such as your iPhone charger on the first page when a user searches for iPhone 7 slim case black.

Amazon’s keyword ranking has added personalized weights. For example, if you often buy electronic products instead of agricultural products, when you search for apple, Apple electronic products will appear instead of apples and other fruits.

For more specific information, sellers can search for Taobao + Qianrenqianmian to learn more about this technology; I will not describe it in detail here. In addition, Amazon has optimized the search results for local warehouses (FBA warehouses in various places), and prioritizes the products in the FBA warehouse closest to the user (identified by IP); that is, users in different parts of the United States may see different products when searching for keywords (this has not yet been implemented for European and Japanese sites).