Report on the consumption of beauty and skin care products among young people in the United States: Demand for cosmetics has increased significantly

It is learned that on April 14, PiperSandler released the 2023 Spring Survey of American Teens, including a survey on the consumption trends of beauty products for this group. The survey showed that since 2020, American teenagers have spent more on beauty products than skin care products for the first time, and the average age of the respondents in the report is 16.2 years old.

The report also takes stock of American teenagers' consumer spending on beauty products, purchasing channels, and brand preferences in the three major sub-categories of cosmetics, skin care products, and perfumes.

Overall consumption trends of beauty products

According to data, in the past six months, American teenagers' spending on beauty products increased by 19% year-on-year, with spending on cosmetics increasing by 32%.

Ulta remains the largest beauty retailer in the United States. With a 41% market share, it has become the preferred channel for American teenagers to purchase beauty products. It also has the strongest member loyalty, with 63% of female teenagers being members of the retailer.

elf remains the number one cosmetics brand, with usage among female teenagers increasing by 900 basis points year-on-year to 22%.

Beauty and skin care consumption data

• Spending on cosmetics increased 32% year-on-year, while skin care products grew 11%.

• Teen girls spend about $123 per year on cosmetics and $119 on skin care products. Last year they spent more on skin care ($107) than on cosmetics ($93).

• The number of teens who said they wore makeup every day jumped to 45% this spring, up from 37% a year ago and around 20% in 2021.

• Respondents who said they wore makeup daily spent an average of $185 per year on cosmetics, compared to the survey average of $123 per year.

Top 5 beauty product shopping channels

• Ulta 41%

• Sephora 28%

• Target 7%

• Walmart 6%

• Amazon 5%

Top 5 cosmetic brands

• elf 22%

• RareBeauty 11%

• Maybelline 7%

• L'Oréal 6%

• Fenty 5%

Top 5 skin care brands

• CeraVe 41%

• The Ordinary 7%

• Cetaphil 6%

• DrunkElephant 4%

• LaRoche-Posay 4%

Top 5 perfume brands

• Bath & Body Works 31%

• Victoria's Secret 14%

• SoldeJaneiro 9%

• ArianaGrande 6%

• Chanel 4%

   

Top 5 Hair Care Brands

• Olaplex 10%

• SheaMoisture 8%

• Pantene 4%

• Mielle 4%

• Amika 4%

Editor✎ Ashley/

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