Share! The most complete and detailed Amazon professional terms you must know 30+

As the world's leading e-commerce platform, Amazon's complexity is not only reflected in its huge variety of products and huge user base, but also in the use of various professional terms.

It’s crucial for Amazon sellers to master these terms, especially those related to advertising, which are crucial to boosting store visibility and sales.

Below we provide you with a comprehensive list of Amazon professional terms to help you better understand and utilize Amazon's advertising services.

1. Basic terminology

• ASIN (Amazon Standard Identification Number)
  The unique identification code of Amazon products is equivalent to the "ID number" of each product on Amazon.

• SKU (Stock Keeping Unit)
  Inventory unit of measurement, a unique identification code for each product, which can be customized by the seller and is equivalent to the name of the product.

2. Logistics and distribution terms

• FBA (Fulfillment by Amazon)
  Amazon's delivery service allows sellers to send goods to Amazon warehouses, and Amazon will complete the storage, packaging, delivery and customer service of the goods.

• FNSKU (Fulfillment Network Stock Keeping Unit)
  The distribution network inventory unit is usually related to FBA. It is automatically generated by the system and cannot be changed. It can be understood as the internal code of FBA products.

3. Advertising Type Terminology

• Sponsored Products
  Amazon’s paid advertising service allows sellers to promote individual products, which is like advertising the product on Amazon.

• Sponsored Brands
  Promote brand ads to help sellers increase brand awareness and make it easier for buyers to see your brand when searching.

• Sponsored Display
  Display ads can be shown in multiple locations outside of Amazon websites and apps, increasing product exposure.

4. Advertising strategy terminology

• PPC (Pay-Per-Click)
  Pay per click is the basic billing method for Amazon advertising, and payment is based on performance.

• CPC (Cost Per Click)
  Cost per click, a measure of how much it costs to click on your ad.

• CPA (Cost Per Acquisition)

  Cost per acquisition measures how much it costs to acquire a new customer.

• CVR (Conversion Rate)
  Conversion rate is an indicator to measure the effectiveness of advertising, that is, the proportion of products actually purchased after clicking on the advertisement.

5. Advertising Optimization Terminology

• ACOS (Ad Cost of Sale)
  Advertising sales cost ratio is an indicator to measure the advertising input-output ratio.

• Bid+
  Amazon Advertising's automatic bidding strategy helps sellers improve the ranking of their ads in search results and increase exposure opportunities.

• Keyword
  Keywords are words used by users when searching. Sellers can place advertisements targeting these keywords to improve the accuracy of advertisements.

• Match Type
  Match types, including Broad, Phrase, and Exact, help sellers optimize ads based on the degree of keyword matching.

6. Advertising reporting and analysis terminology

• Impressions
  Impressions: The number of times an ad is displayed, reflecting the exposure of the ad.

• Clicks
  Number of clicks, the number of times users click on an ad, reflects the attractiveness of the ad.

• CTR (Click-Through Rate)
  Click-through rate, the ratio of clicks to impressions, is an important indicator to measure advertising effectiveness.

• ROAS (Return on Ad Spend)
  Return on advertising expenditure is an indicator to measure the return on advertising investment and reflects the profitability of advertising.

7. Advertising Targeting Terminology

• Targeting
  Positioning, determine the target audience of the advertisement, so that the advertisement can reach potential buyers more accurately.

• Demographic Targeting
  Demographic targeting: Target your audience based on demographic characteristics such as gender and age to improve the relevance of your ads.

• Interest Targeting
  Interest targeting targets audiences based on their interests and behaviors, making ads more personalized.

8. Advertising budget and bidding terms

• Budget
  A budget is a total spending limit set for an advertising campaign to help sellers control advertising costs.

• Bid
  The bid, the maximum amount a seller is willing to pay per click, affects the ranking of the ad in search results.

• Daily Budget
  Daily budget, the maximum amount you are willing to pay for advertising each day, helps sellers evenly distribute advertising costs.

IX. User Evaluation and Feedback Terminology

• Feedback
  Store feedback, users' evaluation of the store's logistics and services, is an important reflection of the seller's service quality.

• ODR (Order Defect Rate)
  The order defect rate, which reflects the proportion of sellers' order problems, is a key indicator to measure seller performance.

Sales and Display Terminology

• A-to-Z (Amazon A-to-Z Guarantee)
  Amazon order mall transaction guarantee claims provide shopping protection for buyers.

• Buy Box
  Shopping cart, the shopping cart button displayed on the right side of the details page, is an important entrance for product sales.

10. Promotion and discount terms

• Coupon
  Coupons, buyers can use coupons to get discounts and increase their willingness to buy.

• BSR (Best Seller Rank)
  Amazon's best-selling list reflects the popularity of the products.

• LD (Lightning Deals)
  Amazon's flash sales offer huge discounts in a short period of time to attract buyers.

• BD (Best Deal)
  An Amazon promotion that offers a two-week discount period to help sellers increase exposure and sales.

11. Brand and Logo Terminology

• Amazon's Choice
  Amazon Recommended products, usually with a black label, are a recognition of the product by Amazon.

• GC (Gift Card)
  Gift cards can be used to check out, adding flexibility to your purchases.

12. Audit and Compliance Terminology

• KYC (Know Your Customer)
  Amazon’s second review ensures the authenticity and compliance of the seller’s information.