Amazon launches new round of strict inspections! Many sellers have been closed!

As the peak season approaches, every department at Amazon seems to be working non-stop, and a new round of product compliance audits has begun!

Recently, sellers have continued to report that their stores were closed due to non-compliance with CPC audits. Sellers who had gotten away with it earlier have been "caught out" this time.

In addition, sellers have been reporting that they have received warnings about GPSR regulatory compliance and are required to ensure product line compliance. Some sellers said that they have thousands of SKUs waiting to be processed on each site, and there are constant problems in the process of submitting for review.

As early as several months ago, Amazon had already begun to strictly check CPC certification. Now the storm of strict CPC inspection has arisen again. Recently , many sellers have said that their accounts have been blocked as a result.

The scope of this incident is quite wide, and a large number of sellers have received official emails from Amazon, informing them that their accounts have been permanently deactivated and their funds have been withheld.

Why did this happen? Amazon further mentioned in the email that this measure was taken because it was found that the seller provided compliance documents that were suspected to be forged or altered.

It is observed that there are quite a few sellers who received the above-mentioned emails. From the feedback collected, they all submitted photoshopped CPC reports! At present, Amazon is cracking down on CPC fraud. Many sellers are lucky enough to think that small changes will not be discovered. In fact, as long as the seller has tampered with the report, it is possible to be caught by the platform.

It is particularly noteworthy that when an account on one site suffers, accounts on other sites may also be implicated. Currently, some sellers have encountered the problem of "US account being blocked and Canadian account also being deactivated" as a result of joint punishment.

This time , the retaliation may be traced back to the certificate report of a year or even longer ago, and it is relatively difficult to appeal. A seller consulted the service provider and got the answer that there are many such cases recently, and almost no one can solve them.

Aside from the situation where the sellers themselves proactively provide fake CPC certification, if the sellers do not know whether their information is fake, they can directly check it themselves:

• Check the laboratory certification qualifications: Check the laboratory's certification status through official channels, such as the official website of the U.S. Consumer Product Safety Commission (CPSC).

• Contact the laboratory directly: Use the contact information provided on the certificate or other means to contact the laboratory to verify the authenticity of the certificate.

In recent times, many sellers have claimed that they have received GPSR policy warnings from Amazon, reminding them that they must complete GPSR compliance before December 13.

“The multi-variant GPSR processing for European footwear and apparel is overwhelming! Each site has over a thousand SKUs that require security and warning information to be uploaded,” a seller recently asked for help on the seller forum.

Sellers who encounter similar situations are not isolated cases. "Each site has 40 to 50 performances, and many of them appear for different products," said a seller, who was troubled by this. Many sellers also said that they had submitted their applications for review but were stuck in a waiting state.

The so-called "GPSR" is actually the General Product Safety Regulation. As a new EU regulation regulating the field of consumer product safety, Amazon sellers operating in the EU site are required to upload relevant compliance information, such as providing pictures, product documents or safety certificates. For products that do not meet the requirements, Amazon will remove them after the regulation takes effect.

For those multi-SKU sellers, this new regulation is a disaster as different sites have to upload relevant information in different languages. "My distribution account needs to submit security information, and each site has hundreds of products. I am so worried."

According to feedback from individual sellers, this review is quite slow. One seller said that he uploaded six-sided pictures and put a warning on the product, but the regulatory compliance was not eliminated; another seller reported that he waited for two weeks but the warning was not eliminated, and now his performance score has dropped.

In addition, it is understood that if the relevant information is displayed as rejected after uploading, it is temporarily impossible to resubmit the information.

In response to some sellers’ questions, please refer to the relevant articles on GPSR information: Countdown to GPSR Compliance! A new window has been added to the Amazon backend , and some service providers have given corresponding measures on related issues such as “how to upload EU agency and safety warning information”.

According to sellers’ feedback, Amazon’s review time has been changed from 24 hours to 7 days. Sellers need to wait patiently. Some store compliance managers said that the backend performance issues will not be eliminated until October.

For ASINs that are no longer sold, sellers can directly delete the link in the inventory loading template to eliminate the performance. If the ASIN in the warning is a parent, then the manual can upload the manual and six-sided diagram of any child under the parent.

At present, many sellers have successfully passed the review: they uploaded a packaging picture with warning information and a non-packaging real picture (a PDF picture containing only the manufacturer + European agency + product identification information + warning information) , and their performance also dropped. Sellers can refer to this.

At present, in addition to Amazon, cross-border platforms including Temu, AliExpress, Alibaba International Station, eBay, etc. have issued guidance notices on GPSR compliance. For sellers who have not yet completed GPSR compliance or have not submitted for review, they should first be familiar with the rules and steps of relevant operations. Here is a summary of the GPSR upload process of each platform for reference by all seller friends.

There are still more than two months before the regulations officially come into effect. Sellers can operate according to the regulations and resolve the issue as soon as possible.