Amazon sellers use dirty tricks, and Temu sellers are the biggest victims?

I don’t know who came up with this idea, but these days a new strategy full of malice towards Temu sellers has been circulating among Amazon sellers: purchase goods on the Temu platform as the source of goods, and then simply refund the goods when they arrive at the overseas warehouse, truly realizing zero cost for doing business.

This move is really crazy and cruel to Tume sellers. But in order to avenge the DP day traffic competition, the attitudes of other sellers and onlookers are:

“It’s a bit cruel, but I support it.”

“Ask my friend in the overseas warehouse to give it a try.”

“Just don’t buy mine (smiley face).”

Temu's various internal operations have already angered other platforms, and it is also holding a membership day on Amazon PD to grab traffic. If you continue to be competitive, don't blame other platforms for taking ruthless actions. It's just a battle between two parties, and the only ones who will suffer in the end are Temu's sellers.

The sellers on the Temu platform who heard about this conspiracy might write a big "miserable" on the ground: It was Temu that wanted to involution, not me, so why am I always the unlucky one?

Being hostile to external platforms is fine, but sellers on their own platforms have a hard time getting any benefits. They are not liked by anyone inside and outside, and they are also attacked from all sides in business transactions, isolated and helpless.

As the overseas version of Pinduoduo, Temu's low prices and subsidies have always been obvious to all. Many Temu sellers themselves have complained: this is not a business, but charity.

"Every time I open the Temu platform, there are price reduction suggestions. Today it was even more eye-catching. Four price reductions were made to more than 1 yuan. Please return them to me quickly. Wouldn't it be better to switch to another platform?"

"Don't say anything, just donate 0 yuan to charity, and be recognized as a cross-border philanthropist."

"Are you the overseas version of Pinduoduo? Are you the overseas version of 1688? If you are so good at lowering the price, why don't you let me give it away for free?"

This strategy can be said to illuminate itself at the expense of everyone else. Sellers on Temu’s own platform complained, and other platforms were also deeply affected by it and passively involved in the battle for price and traffic.

The platform sellers are even worse off. Not only are they repeatedly "suggested to lower prices" to take advantage of them, but they are also attacked by sellers on other platforms. At the same time, when the business environment changes and Temu is targeted, the sellers are the first to be affected.

This year, Temu has been conquering the cross-border e-commerce industry, leaving nothing untouched wherever it goes. Amazon has been deeply troubled by it and has also begun to adopt strategies to fight back. As the saying goes, if you can't beat them, join them. The new tactics Amazon introduced this year are all inspired by Temu.

Once the price war starts, it can't be stopped. Amazon platform launched a series of preferential policies, and Temu could only follow suit. Temu said: I don't have much business sense, but if you talk about price reduction, then I won't be tired.

An American merchant wanted to buy a car USB HUB. He searched Amazon and found a non-branded product for $69. He then searched Temu again and found the same product at a price nearly 4 times lower, only $18 (with a 30% discount).

There are countless examples like this. A pair of socks that sells for $8 on Amazon sells for $1.9 on Temu. Fitness equipment that sells for $20 on Amazon only costs $5 on Temu. Some even steal product images from Amazon and sell them on Temu at a different price, and their sales are even better than the original ones.

"Who stole my rich second-generation life? Temu, spit it out!"

"Temu sellers should come to Amazon. Overall, Amazon has higher traffic and higher profits, which is good for everyone."

"I know Temu's scary ghost story. He sold 400,000 orders and made a profit of 7,000 yuan. He didn't do anything for the sake of being a philanthropist."

When platforms fight, sellers suffer. Amazon’s various support policies are officially given and sellers do not need to bear the cost, but Temu’s wool is actually borne by sellers.

Not only do they push prices to the lowest, but they also have to worry about buyers always returning their money for “zero-dollar purchases.” The platform’s original promise of no logistics costs was not fulfilled, and sellers need to share the shipping costs of the products with the platform.

Moreover, as individual merchants under a large platform, sellers also have to bear the risk of changes in the overall environment. Whether it is their own platform that changes new rules or other platforms that take the lead in suppressing them, sellers are the pawns that bear the brunt. Not to mention the jokes from Amazon sellers this time about the bad taste of packaging Temu platform products for sale, which also shifted the complaints about the Temu platform to the merchants.

Temu is still in its infancy. Although it has grown rapidly, it has also been pouring money into it and is still losing money. Most of the sellers who can make it with Temu are big sellers who can afford this little money and have the patience to wait for the platform to develop. If you are a medium or small seller who really wants to start from scratch and make more money through hard work, then the best strategy is: walk away quickly.