Recently, an innovative strategy to deal with copycat sales behavior has quietly emerged among sellers! That is, "12315+12345" : report through the "12315" consumer complaint and reporting platform, and then combine it with the "12345" (mayor's hotline) to file a complaint. This two-pronged approach is said to double the success rate. The logic behind this approach is actually very simple, which is to use the power of the government to deal with these illegal activities.
As an important channel for consumers to protect their rights, "12315" has become a powerful weapon for sellers to fight against the phenomenon of copycat sales since the end of last year. This year, it has witnessed many cases where sellers successfully expelled copycat sales through this platform. However, this method also has several limitations. First, it can only be used for sellers who are registered as Chinese companies to be successful in complaints. It is also very dependent on the registration information of the seller company, and the complaint may be affected by the effectiveness of the work of the local regulatory authorities. In addition, the regulatory environment in large cities is usually more favorable, while in small cities, the concept of cross-border e-commerce copycat sales may not be well known to law enforcement personnel, making it more difficult to investigate and punish. In order to overcome these limitations, some sellers have explored a new path: Combine the “12315” and “12345” mayor hotlines. This is because "12315" may shirk responsibility when handling certain complaints, but "12345", as the mayor's hotline, is often more efficient and effective in handling complaints . When sellers file complaints through these two platforms, the Market Supervision Bureau will intervene in the investigation . Once the hijacker is contacted, he will often be asked to remove the product; if he cannot be contacted, the business license of the hijacker may even be added to the abnormal list. Practice has shown that many sellers have successfully prompted market supervision and management departments to intervene and remove copy-selling products through this combination of measures, effectively cracking down on copy-selling behavior and increasing the success rate from the original approximately 50% to nearly 100%! Sellers who have also tried "12315+12345" also said that currently 60% of the follow-up sales were successfully removed by contacting the Market Supervision and Administration Bureau! In general, the "12315+12345" strategy has opened up a new path for sellers, so that when they encounter copycat sales, they no longer have to worry about it, but can seek help from the government to protect their rights and interests.
The specific operation is very simple: first fill in the information of the unruly company, and then select "unfair competition" as the issue when reporting. Remember to attach any evidence you have, such as screenshots, transaction records, etc. By using this method, the company's account will most likely be marked as problematic and receive appropriate treatment. Step 1. You need to go to the store you are following to check the registered name of its company. The company’s registration information is clearly visible on the details page of all stores. Step 2. Check the name, registered address and other information of the company that is selling the product. For example, Qichacha, Tianyancha, etc., directly search the name of the follow-up company and verify whether the registered company address is consistent. Step 3. The third step is to download the domestic 12315APP. This 12315 is a platform for reporting illegal activities such as selling counterfeit goods and making counterfeit goods in China. Register and log in with your personal identity information. (Note: Companies that have just registered for less than 1 month may not be searched) Step 4. Submit a complaint about the company to the national 12315 platform: First, expose the falsity of the seller’s registered address. Generally, the follow-up stores are small accounts purchased, and the registered address of such companies is likely to be fictitious in order to prevent the real identity from being exposed and to share the risk of account closure. Second, it was disclosed that the seller was suspected of counterfeiting and selling fake products by selling low-quality and shoddy products on the Amazon platform. Here is a template shared by other sellers who have successfully filed a complaint. If you want to file a complaint, you can fill it out according to this template. The report content filled in here is very important. You must state in detail the specific form of the other party's violation of the law and the damage caused to us. This must be written clearly. The report content filled in by this seller is perfect. Step 5. The key step is to attach the attachment information. There are three main attachments: 1. Take a screenshot of the product page that shows the brand name and the part that is being sold (to show that your brand is being sold by this store). 2. Take a screenshot of the store details page, which is the store detile. 3. A screenshot of your own brand name registration on the official website of the United States Trademark Office to prove your trademark rights. Then, click "Submit Materials". After submission, you can view the updates of each process of this report in "My Report". Step 6. After the 12315 platform handles the matter, the Market Supervision Administration will call the legal person of the follow-selling company to inform him of the complaint and the reasons for the complaint. If the company really has problems, the Market Supervision Bureau will generally investigate within 3-5 working days and change the company status of the follow-selling account to abnormal operation. (Note: Most newly registered companies have registered addresses, especially those used for follow-selling. The processing time varies from region to region. Some are processed within a week, while others may take more than a month or even several months.) Step 7. In the National Enterprise Credit Information Publicity System, take a screenshot of the abnormal address of the other company and send it to Jeff’s email. Brand name: Step 8. Wait for the other party’s store to shut down. Depending on how new or old the store is, it can take anywhere from a few days to a few months. A new store may be shut down in about a week, while old stores may take a different amount of time, depending on how long Amazon takes to process. It is more difficult to file a complaint against an old store. The above is the complaint process of 12315. However, if it is not accepted, then combine the ideas mentioned by the seller above: try calling "12315+12345". Please note that you need to call the mayor's hotline corresponding to the address of the seller! Finally, I want to say that follow-selling is rampant now. Some follow-selling people don’t even look at the products and just follow them. There is no bottom line! If you really want to stop follow-selling and want to prevent follow-selling in advance, new stores can use @ signs directly, try not to use TM signs, and register for the Transparency Program if you can. After all, if you pay some "protection fees" to Amazon, Amazon will still provide you with some protection. |
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