2021 Canadian consumer peak season shopping trend survey: clothing spending accounts for the largest proportion!

According to a survey by the Retail Council of Canada (RCC), each Canadian consumer is expected to spend $792 during the 2021 holiday shopping season, which is $693 more than in 2020. In addition, affected by product shortages and long shipping times, two-thirds of consumers said they would shop online or in local stores in advance.

RCC predicts that online orders will reach their highest point during this year's Black Friday promotions, and most Canadian consumers will spend the majority of their budget on clothing, followed by food, toys and personal electronics.

The RCC investigation also reportedly noted:

• 44% of Canadian consumers are concerned about rising prices.

• 44% of Canadian consumers are concerned about whether physical stores will be crowded.

• Holiday discounts (50%) and free shipping (49%) are important purchase considerations.

• 80% of Canadians plan to buy gifts.

• Gift card spending may account for 16% of holiday spending.

According to the RCC survey, during this year's peak shopping season, consumers in the following regions will spend more on online shopping:

• British Columbia ($958 per person)

• Alberta ($869 per person)

• Ontario ($863 per person)

• Atlantic Ocean (average cost per person $807)

• Manitoba/Saskatchewan ($692 per person)

• Quebec (average spending per person $565)

Editor ✎ Nicole/

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