5 Ways to Choose Words on Amazon (4.30)

The first type: Super word

Its characteristics are: high click-through rate, high conversion rate,

Through some Amazon advertising reports or competitor reports, select those words with more than 15 clicks, click-through rates greater than 1%, and even some exaggerated ones exceeding 30% or 40, and the conversion rate is greater than 30%. These are called super-high-performance words.

When we select this kind of word, if it is a long-tail keyword, we will choose SP manual precise matching, and then use SP manual precise matching method to improve the entire ranking of this keyword, so that it will have clicks and conversions, and push up the natural ranking.

The second type: potential opportunity words

Its characteristics are: high search, low competition,

This is something you often encounter when choosing words, and you can freely combine it with your own advertising strategies.

If the performance is good, keep it; if the performance is bad, lower the bid without closing it. If there is no order at the end of a week, you can stop advertising this type or this word!

The fifth type: missing words or new words

This includes new words that have emerged due to certain events or words that have become a way of speaking, as well as misspelled words.

This type of advertising can be used to eat this part