Amazon launches new business, the e-commerce war is about to break out!

Since the second generation of the Amazon Empire took over,

Facing internal and external troubles,

For Andy, if he wants to take Amazon to a new level,

We have to start from new business and new direction.

But it seems that no matter which business it is,

They are all strong enemies. The sellers inside the Fourth Ring Road are also being disintegrated.

The old farmer counted carefully and found that not only was there no expansion,

On the contrary, the leading e-commerce business is also being overtaken.

At present, it seems that outward expansion may no longer be the main purpose.

So Andy reopened his previous business.

To maintain the current leading position in e-commerce business,

Just a few days ago, an Amazon insider said,

Amazon is developing a product similar to Shopify.

This business was launched as early as 2014.

The name Webstore was later discontinued.

The reason for the suspension is that the Webstore service is not very good.

Even the sales on Amazon's shopping website pale in comparison.

So in 2015, it was handed over to Shopify.

This restart is very important for sellers.

Setting up an independent online store will be of great help.

I just don't know if I can stand out among so many opponents.

Let us first look at the current situation.

Amazon has more to contend with than just Shopify.

SHEIN, TikTok and more and more platforms,

They are all waiting for Amazon's mistakes.

I believe everyone understands that it is lonely at the top.

And now Shopify has been since 2015,

Shopify's compound annual growth rate (CAGR) reached 70.2%.

Amazon's compound annual growth rate during the same period was only 29.3%.

Not only that, Shopify's stock price has soared 4,460% in the past five years.

Amazon's stock price rose by only 400%.

Shopify's ambitions go beyond this.

Without Amazon's knowledge,

"Quietly" launched a "Gift Shop" feature.

It can also be said to be a direct target for Amazon.

This wave of sneak attacks also made Amazon feel the crisis.

This time Amazon restarts the plan,

Shopify CEO also said:

“Amazon is a worthy rival.

Shopify is ready to take on this competition.”

As you can imagine, this road is not so easy to walk.

TikTok e-commerce, which has been particularly popular in recent years,

It is also developing quietly.

By integrating marketing and advertising functions,

Contains a variety of product promotion functions,

It can bring great traffic and exposure advantages to merchants.

Successfully squeezed into this battle,

The most surprising situation is the strong alliance between Shopify and TikTok.

Collaborated on a feature,

Allow shoppers to purchase items directly from social apps,

And also provide product links for Shopify merchants,

You can tag products in your TikTok posts.

This is just like the "Battle of Red Cliffs" in China back then.

The Chinese market is not sitting still.

JD.com has also accelerated its overseas expansion.

The JoyBuy app launched for Shopify sellers was shut down.

"One-stop product selection platform" JDSourcing,

In the face of such powerful enemies,

Amazon may not be able to fight four hands with two fists.

But have you ever thought about this?

If a confrontational situation arises,

Who will benefit the most?

That must be our seller.

This is a disguised way of giving benefits to sellers.

Regardless of whether Amazon can form an independent station layout,

The growth of traffic is inevitable.

Sellers just need to be prepared.

Just wait for this wave of traffic to come.

How to make good use of this opportunity.