Amazon’s new advertising rules make it a great idea to pick up bargains!

What changes have occurred in advertising logic under Amazon’s new algorithm?

This major change mainly involves the broad matching of sp ads. Compared with the previous broad matching logic, the new rules have a broader logic, which makes it difficult for sellers to locate them. For example, the previous A+B search can accurately locate customer search terms related to A and B. However, after the new rules are changed, the A+B customer search terms will appear in the form of "A+C" or "B+C" roots appearing alone. However, some merchants reported that completely unrelated C+D roots appeared after the A+B search. The broad meaning matching has caused the meaning of the words to become broader. In response to Amazon's changes this time, we have increased the frequency of negative keywords and negated one by one.

When should low bid bargain hunting ads be used?

Use it 2-3 days before a big sale . When creating an ad, you can choose the time when the ad will be visible and choose to keep the ad visible within a certain range. Through these settings, the ad can be displayed during the most popular purchasing time period.

How to quickly get new product ads to the homepage?

Manual precision advertising丨Manual precision + BD丨Manual precision + product positioning advertising丨Keyword homepage software丨Keyword homepage software + advertising丨Keyword homepage software + BD丨Keyword homepage software + test delivery

When did old product ads start to dominate Acos?

Within 2-4 weeks after the advertisement is launched, at this stage, you can ignore the ACOS and set the total budget (i.e. the initial promotion investment of the product) and daily budget for the product. As long as it is within the budget, you only need to pay attention to orders/sales and BSR ranking, and observe the keyword ranking as an auxiliary.

About 4 weeks after the ad was launched, ACOS is still greater than or equal to the gross profit margin at this stage. The indicators that should be paid attention to at this stage include: the total sales volume increased compared with the previous stage, the BSR ranking increased compared with the previous stage, and the sales brought by advertising accounted for a lower proportion of total sales than the first stage. Although the current stage is a loss from the advertising level, the ratio of advertising expenditure to total sales begins to be less than or equal to the gross profit margin, that is, the total sales have reached a break-even or have a certain profit.

After 6 weeks of advertising, ACOS is less than or equal to the gross profit margin or expected gross profit margin. At this stage, after one or two months of promotion, the hot listing has been initially formed, the BSR ranking is close to or enters the top, and the number of orders brought by the advertisement gradually decreases in the total orders. The advertisement should also reduce its ACOS gradually by means of lowering the bid price, and reduce it to within the gross profit margin. In this way, from the perspective of the direct input-output ratio of the advertisement, it can achieve a break-even and profit.

What are the effects of applying competitive product advertising?

Precise delivery | Controllable costs | Measurable results | Increased brand exposure

What are the differences between display ads and DSP ads?

The difference lies in the technical level. Display ads are usually a self-service advertising product, while Amazon DSP ads are competitive and are usually purchased through "real-time bidding". For example, if A bids 0.01 higher than B for the same product ad, then A's ad will be displayed.