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▶ Video account attention cross-border navigation 2021 is coming to an end, and it is time to write a year-end summary and look forward to next year's goals. Amazon Seller Annual Summary
This year, you have unlocked a new way to block your account. True gold is not afraid of fire, and good sellers are not afraid of being blocked. This year, you are honored with the title of F5 maniac. It is not easy to place an order, and the keyboard sighs. This year, you won the crown of the king of volume, Amazon made money and Amazon spent it, and you didn't take a penny home Looking back at the whole year, logistics costs have been rising steadily, and operating costs have also soared. Sellers have just passed the video verification, and the second review is coming. Just after escaping the account blocking wave, they are involved in the price war again. After going through many difficulties, they finally get the secret of booming orders during the peak season. Now, as the New Year approaches abroad, the peak season is slowly coming to an end, and sales have begun to decline uncontrollably. At this time of transition from the old to the new, sellers have mixed expectations for 2022. The peak season has come to an end and sellers’ orders have been cut in half! In recent days, European and American countries have begun to take New Year holidays one after another. The direct impact is that many sellers have found that their orders have also begun to "take a vacation", and sales have plummeted. ▲ The picture comes from the seller communication group "Sales have been cut in half, and we are back to where we were before liberation." "Order volume has not only been cut in half, it has been cut to the knee." "The ACOS and order volume were both OK in the past two days, but they are no longer OK in the past two days after the price increased by one dollar." "Yesterday's order volume was half of the day before yesterday, and today's order volume is half of yesterday's. I'm sad. If there are a few more halvings, it will all be zero." ▲ The picture comes from the seller communication group It is learned that since the 22nd, a large number of sellers' orders have dropped precipitously. One seller complained that a new product that had just been launched had only been promoted for a week, and the natural orders had finally climbed steadily to 7 orders, but on the 22nd, it dropped directly to 0 orders. A novice who just entered the industry this year experienced the blow of such a sudden drop in orders for the first time. His European store’s orders dropped by more than half, even though the ranking and advertising budget bidding did not change much. Traditional festivals in Europe and America are approaching one after another at the end of the year, so the overall traffic conversion of many sellers' products has been quite impressive in the past period of time. However, due to the longer promotion cycle this year and the impact of the supply chain crisis, many foreign consumers are keen to shop in advance and prepare New Year gifts in advance. Now that Christmas is approaching, the peak consumption period has long passed and most foreigners have begun to enjoy their holidays and welcome the new year, so orders are naturally sparse. Some sellers have sorted out the Christmas and annual holidays in various countries: 1 December 24th to January 5th. 1 December 23rd to January 5th. From noon on December 24th to 26th and from 29th to 2nd. Some companies have Christmas and New Year holidays from December 20th to 29th and from 1st to 4th. December 22nd to January 5th. Half day from December 24th to December 28th, in fact extending to January 4th. December 22nd to January 5th. Sellers can adjust their delivery strategies in a timely manner according to the annual holiday schedules of each country, clear out redundant inventory, and avoid high storage fees. However, some sellers said that although the annual holiday in Europe and the United States ends on January 5, due to the laziness of European and American people, their mentality is actually in a holiday state throughout January, so don't have any expectations for sales throughout January. Although orders from foreign friends and sellers have been on holiday one after another, Amazon's account bans continue all year round. While sellers are grieving the decline in orders, they must also be wary of being cleared out by Amazon due to poor performance. Zero orders a crime? Sellers sanctioned by Amazon for low performance! Amazon account scanning incidents have been frequent since November and early December. From cross-site associations, QA storms, to crackdowns on illegal off-site promotions and infringement warnings, the wave of account closures has caused many sellers' stores to experience shocks, and even missed the peak season promotions. Now that the peak season has come to an end, Amazon has not withdrawn its iron fist of blocking accounts. According to Store 123, Amazon has launched a new round of sweeps against low-performing sellers such as those whose stores have not received orders for a long time (even those that are already on the way to the warehouse) or have been vacant for a long time (20 days or more). We understand that many sellers have been punished by Amazon for poor performance: We are unable to verify the information related to your seller account, or have not received any new information about your products or sales history. Sellers whose accounts have been blocked can contact Amazon’s relevant email address 90 days after receiving the notification to request settlement of outstanding orders. Amazon will conduct a separate investigation to evaluate the account, but once the account is deactivated, it cannot be appealed for restoration. The core indicators of Amazon account performance mainly include: order defect rate, late shipment rate, pre-delivery cancellation rate, and effective tracking rate. If the above indicators touch the red line, it is likely to cause the account weight to decline or even be blocked. However, now, if a product has not been ordered for a long time or has been vacant for too long, it will be regarded as unsatisfactory performance and may easily be banned by Amazon. In this regard, some industry insiders suggest that after the store is successfully registered, the products should be put on the shelves as soon as possible within five or six days, and the orders should be shipped by the store first. Because the FBA cycle is too long, the goods are likely to be swept away while the store is in transit. There have been rumors that Amazon will close 10,000 accounts by the end of the month. Of course, this news is purely hearsay and has not been confirmed. However, the continuous evolution of Amazon's control mechanism in recent times is obvious to all. Not only is the registration review for new stores becoming more stringent, but you also need to worry about account suspension due to low performance, and even have to be wary of Amazon's inexplicable misjudgments. It is reported that a seller on the European site had only been online for a short time and was still in the VAT registration process. However, when he opened the backend two days ago, he suddenly received an email from Amazon banning his account. Amazon said: We believe your account may have been used to engage in fraudulent or illegal activity that harmed our customers, other selling partners, and our store. ▲ The picture comes from Zhiwubuyan If you want to reactivate your account, you need to undergo video verification and provide relevant information. The seller was deeply puzzled. This new store was as clean as paper, with no account health issues. The reason for the ban was also extremely outrageous. Did he have to apply for a certificate of innocence from Amazon to prove that he had not "committed a crime"? Seeing that Amazon's crackdown shows no signs of slowing down, sellers are mixed with worries and joy about their goals and outlook for 2022. Some sellers said frankly: 2019 is the year of sellers, 2020 is the year of service providers, and 2021 is the year of freight forwarders. So who will 2022 belong to? This year, sellers have witnessed the metabolism of the industry, and have also deeply felt their own insignificance under the torrent of rapid changes in the industry. Throughout the year, some have stayed and some have left, some have moved forward with high spirits and some have fallen to the bottom. Smiles and tears, gains and losses have surrounded sellers as they rush towards a brand new year. Looking ahead to 2022, platform logistics distribution, inventory disposal, commissions and other service fees will increase, platform policies will change, the container shipping market will also be unpredictable, and sellers will still face various known or unknown challenges. But at the same time, the country's support has been continuously strengthened, and policies have been actively introduced to promote the development of cross-border industries. The signing of RCEP has created more opportunities, and the increasing recognition of Chinese manufacturing among foreign consumers has also brought more possibilities for sellers. In the opinion of sellers, what kind of year will 2022 be?
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