1 million negative reviews in 30 days! The seller lost 600,000 yuan due to logistics...

1 million negative reviews in 30 days! The seller lost 600,000 yuan due to logistics...

Due to the FBA shipping restrictions some time ago, many sellers turned their attention to self-delivery. Many of them even achieved a counter-trend explosion and their sales soared!


However, these sellers are now having a headache! Due to the impact of logistics, many sellers' goods are delayed on a large scale, and the store performance is terrible!


Moreover, starting from June 1, Amazon will end the protection of the performance of self-delivery accounts! Faced with logistics complaints from buyers, the risk of account suspension is imminent!


01


FedEx, USPS, and E-Packet are delayed, causing heavy losses to sellers




Recently, a seller asked for help: What should I do if I lose $150,000 due to delayed delivery by FedEx and USPS?


The seller said:


Some time ago, I was doing self-delivery, but because FedEx and USPS experienced large-scale delays and warehouse overflows, many products have not been delivered for 2 weeks.


The logistics routes are updated slowly, the store has had 5 AZ claims, the order defect rate is 0.98%, and there are still five to six hundred orders that have not been delivered.


On June 1, Amazon ended its protection of the performance of self-shipping accounts. If all refunds are made, both money and goods will be lost, and the estimated loss is 150,000...


If I don't return it, I don't know when the goods will be delivered. AZ may come at any time and my account may be suspended at any time. Since it is not a small account that follows the sale, I don't want to lose my account. It is not easy to apply for an account now. What should I do? I need help from the masters to show me a way out!


The seller above is not the only one who failed in logistics due to self-shipping. The seller below suffered even greater losses!


She said:


In April, we placed 6,000 orders, all delivered by the freight forwarder's dedicated U.S. line and USPS delivery. The delivery date of 5,000 orders was delayed, and we had to reply to 500 messages from buyers every day, all requesting refunds.


I accumulated 400 ATZ in half a month. Last week, my account suddenly had a wrong login password, and was directly judged as fraud and deleted by Amazon. I lost 600,000 in goods and shipping costs. USPS has collapsed, don't have any illusions. It's okay if the order volume is small, but there is no hope if the order volume is too large!

 

It is understood that since the outbreak of the epidemic, USPS has been suffering from external and internal troubles! Previously, USPS was exposed to a huge loss of 70 billion or facing bankruptcy. Sellers don’t have to place much hope on it!


In addition, China E-Packet also makes sellers anxious!


Some sellers have complained before:


The logistics information of E-Packet has not been updated for more than ten days. The promised delivery time is bullshit. E-Packet is too unreliable!


 

And some sellers broke the news:


Many years ago, someone posted a post on the eBay forum, saying that during the peak season, E-mail received the package but did not send it. It was probably piled up in a warehouse in China and would be sent after that period. Personally, I think that if you want to ship by yourself, especially during special periods, you must have a strong heart, otherwise you should not make this money. Otherwise, you will find that you don’t make money but get angry.



I believe that more than just the sellers mentioned above are affected by logistics. I just hope Amazon can show some mercy!


02


1 million negative reviews! Logistics delays trigger platform storm




In fact, before the sellers got scared, the buyers had already launched a storm of negative reviews!


The latest data shows that in the past 30 days, consumers on Amazon have left nearly 1 million negative reviews, increasing from 345,000 in May 2019 to 945,000 in 2020, more than double the same period last year. 13% of American consumers recently felt that their shopping experience on Amazon was "unpleasant."


 

According to a recent report from Marketplacepulse, the most common reason for negative reviews is that promised delivery is not realized, with 49% of reviews containing the following keywords: “never,” “received,” “tracked,” “package,” “late,” or “delivered.”


In the US market, 87% of buyer reviews were positive last month, compared with 95% a year ago. In mid-March, the proportion was still 93%, but the number of negative reviews rose from 150,000 to 420,000, and half of them were directed at sellers in China, while sellers in the United States accounted for 25%.


Chinese sellers once became the least popular sellers...


The good news is that international flights and capacity have gradually recovered in recent days, and air freight prices have dropped by as much as 50%. Everything is moving in a positive direction!


In the face of store performance issues caused by logistics delays, some suggestions from sellers are summarized:


1. Sell some FBA products at low prices, just for ranking purposes, to increase the total order volume and reduce the order defect rate.


2. Normal reply, direct refund for bad emails


3. Explain the reason, such as slow delivery due to the coronavirus.


4. Create a self-delivery sku for the products with more inventory in FBA, and distribute them through multiple channels after the orders are placed. This can ensure that there are no problems with the delivery of these orders, thereby increasing the denominator and reducing the order defect rate.

I hope everything goes in the right direction!

(Source: FBA Information)


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