What is the hottest thing in 2020? Without a doubt, it’s live streaming that brings goods!!! It goes without saying how popular Taobao Live is in China. On May 22, Alibaba released its full-year and fourth-quarter results for fiscal year 2020. Alibaba's consumer business transaction volume for fiscal year 2020 (April 2019 to March 2020) exceeded US$1 trillion, making it the world's first platform economy with a transaction volume exceeding US$1 trillion . Among them, the growth of Taobao and Tmall is still very impressive, and this is mainly due to live streaming! Even the top American internet celebrity Kardashian couldn't help but exclaimed " OMG! it's crazy !" when she saw Wei Ya sell out 15,000 bottles of perfume in one minute during her live broadcast. It can be seen how popular live streaming is in the current e-commerce market! Abroad, the traffic of YouTube, the world's second largest social platform, is naturally needless to say, but most sellers' understanding of YouTube may still remain at celebrity videos . Search for some keywords to find relevant celebrities, then screen them according to various indicators (such as followers, views, etc. ), and finally contact the celebrities to discuss cooperation models and prices. Generally, sellers will use a discount of more than 30% to let celebrities promote videos, which is very effective for promoting new products and improving the weight of listings. It can be said to be a white hat channel with good results. But many people don’t know that in addition to videos, YouTube also has a live broadcast section! As early as 2011, YouTube Live was launched, but due to technical limitations, it was only available on computers at the time. Now, with the popularity of smartphones, the one-click live broadcast on mobile phones has made YouTube's live broadcast business grow rapidly! It is reported that in the past year, the number of viewers of YouTube live broadcasts has increased by 80%, and the upload of live videos has increased by 30%. These data all show that YouTube has successfully entered the live broadcast field! Foreign media reported that a 7-year-old American boy made 150 million yuan by live streaming on YouTube! The boy's name is Ryan, and his toy review videos have made tens of millions of children around the world fascinated by toys. He also launched his own toy brand, printed his name and face on the toys, and then sold them on Walmart, Target and Amazon, becoming one of the most successful stars on YouTube!
The most important thing is that YouTube live streaming is not well-publicized among domestic sellers, and there is a large gap in the market! Therefore, for everyone, less competition means more opportunities to stand out. In addition, with the craze of live streaming, YouTube live streaming has great potential!
As platform traffic becomes increasingly expensive, whether using YouTube live streaming to direct traffic to platforms such as Amazon or independent sites, or using it for evaluation, the value behind it is immeasurable. |
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