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▶ Video account attention cross-border navigation In the past two years, the butterfly effect of the epidemic has prompted the rapid development of the online economy. Taking advantage of the right time and place, the cross-border e-commerce industry has also ushered in a wave of explosion. Cross-border companies have sprung up one after another, absorbing a large number of newcomers from outside the circle, and the relevant industrial chain has become increasingly mature.
However, for many newbies who have followed the trend, cross-border e-commerce is still a strange and unknown field. There is a lack of sufficient experience and theoretical system to support a smooth start, which has catalyzed the formation of agency operation services. It is learned that since the beginning of this year, leading sellers such as Anker Innovations and Aigo have successively opened up the agency operation track and tried out one-stop cross-border incubation and training services, which has received mixed reviews in the industry. It is true that under the guidance of experienced and mature sellers, novices can avoid unnecessary risks and get started faster. But at the same time, the agency operation field is also full of pitfalls. Once you mistakenly enter an unreliable agency operation company, you may lose all your money. There were 60 people involved in the case, and another cross-border e-commerce fraud gang was wiped out! "Five years of practical experience in cross-border e-commerce operations will make you an e-commerce expert at home and abroad." "Profitable in one month, payback in three months, Amazon agent operation helps you cross-border without worries." For novice sellers who have just entered the industry, it is hard not to be confused by such promotional slogans when they know nothing about store operations. However, the agency operation is treacherous, and the police have recently stepped up their investigation efforts and cracked a number of agency operation fraud cases. According to reports, on January 5, based on clues received, the Pingfang Branch of the Harbin Public Security Bureau arrested Zhao, who was suspected of committing fraud crimes, and thus followed the clues to uncover the illegal cross-border e-commerce agency operation gang behind him. ▲ The picture comes from the Internet The gang set up two dens, one located in an office building in Hasi Wanda, involving 45 people, and the other den with a total of 15 people, located in Jinjue Vientiane. ▲ The picture comes from the Internet It was learned that the personnel of the two dens divided the work and cooperated with each other. Jinjue Wanxiang was mainly responsible for attracting traffic, casting a wide net to recruit customers, and pushing them to the Wanda den, where its technical team provided operation services. Police investigations found that the two companies were operating cross-border e-commerce businesses on behalf of others, but were actually engaged in fraud and did not even have a business license . They promised to make a profit in one month and pay back in three months, but the prerequisite was that money had to be paid first. It is reported that the gang mainly provides five service packages: - Three-month agency service fee: 4,000
- Half-year service fee 5000
- One year service fee 8000
▲ The picture comes from the Internet A victim revealed that he was defrauded of 8,000 yuan, and after paying the handling fee, the other party did not fulfill its promise to help run the store. The cash flow is tens of millions, but there is no real source of goods! It is learned that the fraud gang will provide special training for employees to learn relevant fraud tactics. There are two types of tactics: one is to act as a customer service to introduce the operation process, and the other is to pretend to be a successful person. ▲ The picture comes from the Internet When customers find that the store has no orders and no revenue, they will resort to the trick of finding a "shill" to place fake orders to get away with it. If they are exposed by customers, they will return a small amount of management fee, or even worse, directly block and delete the store. According to the investigation, the company's employees must achieve sales of 2 million per month, and each person is responsible for 100 to 200 customer stores. However, despite such a huge flow of funds, there is no merchandise or inventory in these two companies. ▲ The picture comes from the Internet An employee of the company involved in the case said: " The goods are on the domestic platform. After a normal buyer places an order to purchase a product, he needs to go to the domestic platform and buy back the product purchased by the buyer." The platform operated by the company mainly serves as a transit station. In other words, the fraud gang is operating without qualifications and without supply . They have neither their own supply nor a fixed cooperative supply. If they encounter real customers making purchases, they will purchase the same products on domestic e-commerce websites. In summary, the main fraud routines of this fraud team are as follows: 2. Impersonating successful people 4. Buying and selling short Many sellers did not report the incident to the police because they only lost a few thousand yuan and did not want to trouble themselves, which led to more and more victims falling into the traps set by these people. Why are there so many frauds in agency operations? Let’s take a closer look at the business model behind it! As the cross-border e-commerce industry has become increasingly popular in the past two years, industry chaos involving fraud under the guise of agency operations has become increasingly frequent. Despite the police's continued crackdown, there is still a steady stream of start-up sellers falling into the fire pit. Some time ago, the Longhua police in Shenzhen posted a video on Douyin about arresting a fraud gang that operated on behalf of others, which attracted the attention of many sellers. ▲ The picture comes from Shenzhen Longhua Public Security Bureau It was learned that the Longhua Public Security Bureau received several reports from the public, saying that the operating company they chose did not help them do any work, but instead charged high operating fees. The company’s official website shows that it can provide sellers with agency operation services for e-commerce platforms such as Amazon, Shopee, and Taobao. Its business scope includes store entry, brand supply, course training, etc. ▲ The picture comes from the official website of the company in question It is reported that the gang has a strict organizational structure with multiple departments working together. They falsely increase sales by fake orders, sending empty packages, modifying background data, etc., and then induce sellers to upgrade their packages and pay higher fees. ▲ The picture comes from the official website of the company in question Summarizing the routines of these gangs, it can be seen that the main business model of agency operation fraud is: 1. Fabricating successful cases, using the same deceptive rhetoric, and posting false propaganda on online platforms to attract customers 2. Fabricating an operations department and falsely claiming to provide customers with a full range of specialized services 3. Falsifying data, fabricating high profit reports, and inducing customers to increase their spending In fact, for Amazon sellers, if they want their products to get off the ground quickly, they need to invest a lot of advertising fees and resources in the early stages, and they also need to put a lot of effort into maintaining the listing. Even if they find a relatively reliable operator, it is difficult to guarantee that they will really pay attention. Due to the drawbacks of the agency operation model and the mixed market of related companies, nine out of ten are scams. It is best for novice sellers to do it themselves and not be defrauded by criminals who take advantage of your eagerness for quick success.
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