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In July this year, many sellers performed outstandingly on Amazon Prime Day, and are looking forward to the autumn promotion in October, hoping to achieve a small wave of new sales growth before the arrival of Black Friday. However, we learned that some sellers reported that their product ratings were abnormal on the eve of the autumn promotion, and they missed the autumn promotion. The problem occurred at the last minute before the autumn promotion, which made the sellers feel helpless. Recently, a seller reported that his product ratings dropped abnormally . The seller's product link was previously very stable without any other problems, but since the National Day holiday, the product rating has dropped from 4.3 points to 3.8 points, and finally to 3.4 points. It is understood that the seller counts reviews and total ratings every day. During this period, the product has added 3 five-star reviews, no one-star or two-star negative reviews, no dropped reviews, and no international shared reviews. At the same time, the seller's return rate is within the normal range, and no abnormalities have been found in the account. Therefore, after failing to find the problem, the seller had no choice but to open a case and find customer service. However, customer service said that the situation needed to be submitted to the internal team. However, after three days, the problem has not been resolved yet. It is understood that the seller's experience is not an isolated case, and other sellers have reported that they have encountered the same situation: "Since October 6, our rating has dropped from 4.4 to 3.2, and our conversion rate has plummeted. We can no longer offer exclusive discounts, and we dare not run ads. The big promotions have been ruined." "I asked the investment manager, and he said it was a system glitch. It should have been restored before the big sale, but it hasn't been restored yet." "It's been one day since the big sale started, and the points are still dropping." Some sellers even speculated that "Amazon wants to sell more products during the big sale, so they put your products on hold first and resume sales after the holiday." In addition, many sellers said that they have a lot of unsaleable inventory in their warehouses, so they are waiting for the autumn promotion in the next two days to clear out a wave of unsaleable inventory and reduce pressure. However, according to the current feedback from sellers on order volume, the response to this year's fall promotion is not as enthusiastic as Prime Day in July. Coupled with the abandonment fees that have almost doubled this year , sellers are inevitably more troubled. ▲ The picture comes from Zhiwubuyan In addition to the abnormal product ratings, Amazon's previously launched AI summary reviews also seemed to have significant problems. Sellers affected by the AI summary reviews saw a sharp decline in sales, and subsequent promotional activities were also affected accordingly. On August 14 this year, Amazon officially announced the launch of an AI review summary feature that can identify common review topics and provide a concise summary on the product detail page. Amazon's use of AI to summarize reviews can also be said to be forcing sellers to focus on the product itself and improve product quality. It is learned that recently, some sellers claimed that their well-reviewed products were summarized as bad-reviewed products by AI. It can even be said that the newly generated review summary completely distorted the seller's products, causing a sharp decline in sales of a product that was originally extremely popular. It is understood that the seller is a beauty brand seller, and the product affected by the AI summary comments is one of their hot-selling products: cosmetic bags. The cosmetic bag has a product rating of 4.7 points and has more than 1,000 reviews . Among these reviews, there are many positive ones, most of which praise the quality of the cosmetic bag. But what the seller didn’t expect was that when summarizing the reviews, AI labeled the product reviews as “woven fabric” and marked them as 100% negative reviews. ▲ The picture comes from the Amazon Seller Forum Under this post, many sellers also think that Amazon’s AI review summary function is not timely: "Under pressure from other e-commerce platforms such as Temu and Shein, Amazon has to come up with some ways to attract its consumers. So far, the effect seems to be mediocre." "It will take some time for buyers to get used to the uselessness of these review summaries, and they will still be misled by them, just as they were misled by fake reviews before. During this period of time, sellers will be most affected." “This feature destroyed some of our best-selling products.” There are many unusual things happening on the eve of the big sale, and many sellers have placed their hopes on the upcoming Black Friday and Cyber Monday. I wonder how the sellers are doing in the autumn promotion these two days. Welcome to discuss in the comment area~ |
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