Shopify teams up with streaming platform Roku to launch shoppable TV ads!

It is learned that according to foreign media reports, Shopify is working with streaming TV platform Roku to allow retailers to sell products directly through Roku Action ads.

Roku said that after viewers see an ad from a Shopify merchant, they can simply press the "OK" button on the Roku remote control to learn more about the product and buy it directly from the TV. At the same time, viewers can use Roku's payment platform Roku Pay to check out and return to the streaming experience after completing the purchase. After the transaction is processed, the buyer will receive an order confirmation email directly from the merchant.

Shopify enables this direct-to-consumer sales capability through Roku Action Ads, which are any ads on Roku streaming devices that provide a down-funnel action, such as sending a text message to the user, scanning a QR code, or making a purchase, the report said.

The integration of Shopify Buy into Action Ads is the first commercial integration for an independent Shopify merchant on TV streaming, creating a whole new advertising channel for Shopify merchants to explore. Menswear brand True Classic, game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners

Shopify said that through the partnership, its advertisers will gain access to more customer data and insights into purchasing trends, as well as points of sale to reach Roku’s audience.

“Shopify’s mission is to make commerce better for everyone, and by partnering with Roku to offer Shopify Checkout through new channels, we’re making it easier for more brands to deepen their engagement with shoppers and reach new audiences,” said Mani Fazeli, director of product for Shopify Checkout.

“Bringing the Shopify buying experience to merchants on TV is an industry first, and opportunities to innovate like this are exactly why I came to Roku,” said Peter Hamilton, Senior Director of Advertising Innovation at Roku. “Roku democratized TV advertising, and now, we’re opening the funnel for Shopify merchants. This is a great example of Roku’s unique platform position, making advertisers a must-see throughout the streaming journey from power-up to purchase.”

It is learned that Shopify has been working with third-party partners to open its platform. In January 2023, the company launched Commerce Components, a modern, composable stack that supports large enterprise retailers to use Shopify's components to integrate with their own systems.

Commerce Components include tools like online checkout, as well as flexible APIs for building customer experiences that integrate with retailers’ existing back-end services.

In August 2022, the Canadian e-commerce company released Shopify Collabs, a new tool designed to connect independent content creators and brands with its retailers. Shopify Collabs builds on existing integrations with social and entertainment platforms, enabling content creators to work with Shopify's retailers to build curated stores and share products.

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