The peak season is over. How can Amazon sellers quickly adjust their strategies to seize the next golden period?

Then in the major cross-border groups, the most common keywords are basically these:

Sales volume plummeted! Orders dropped dramatically!

While sales of most products are declining, the BSR ranking of some small categories remains almost unchanged, which means that it is not just you who is in trouble, but the sales of the entire category are declining. Therefore, although sales have declined severely, your position in the category has not changed subversively.

According to past experience, sales have already started to decline two days before Christmas. Except for products closely related to themes such as Christmas and New Year and other gifts, sales of most categories of products have started to decline since then.

The most important task at present is to clear the inventory.

First: Amazon’s new way to clear inventory: Outlet promotion

Amazon officially provides sellers with a unique way to clear inventory, called "Outlet". This is a display channel designed specifically for low-price promotions to help sellers quickly clear inventory. For sellers with excess inventory, this is a great opportunity.

To participate in Outlet promotions, sellers need to meet certain conditions. First, the overall score of the product link must be above 3.5 points to ensure that the quality of the product is recognized by consumers. Second, the product needs to be stored in the Amazon operation center for at least 90 days to ensure that there is enough inventory for sale.

For sellers who meet the conditions, they can register through the "Redundant Inventory" option in the background. Once selected, the product will have the opportunity to be displayed on the Outlet channel to attract more consumers.

Participating in Outlet promotions can not only help sellers quickly clear inventory, but also increase product exposure. This is a win-win opportunity that is worthy of attention and participation by sellers with excess inventory.

Second: Store promotion strategy: Marketing strategies for products in different price ranges

In order to attract more customers and boost sales, you can consider setting up various promotional activities for your store. For low-priced products, buy one get one free is a good choice, which can effectively increase customers' willingness to buy. For high-priced products, you can consider setting a certain amount of discounts for them to reduce customers' purchasing pressure.

Coupons are also a very effective way to promote sales, but you must be careful when setting up coupons to ensure that there is no problem of coupon overlap. There are currently 0 yuan purchase activities, but it is really difficult to cancel the order, so you must pay special attention to this.

To sum up, different promotion strategies should be adopted for products of different price ranges and types, and caution should be exercised during implementation to avoid unnecessary trouble.

Third: Develop diversified sales channels: receive orders outside of Amazon

If you already have or plan to develop other sales channels, such as your own official website, social media platforms, or third-party e-commerce platforms, you can receive orders on these platforms and then provide offline order services and shipments to these customers on Amazon.

However, this method of operation is not without risks. You need to ensure that the order information on other platforms is consistent with the order information on Amazon to avoid confusion or errors. At the same time, be sure to pay attention to Amazon's policies and regulations to avoid violating any terms that may result in your account being restricted or banned.

Although there are risks, by diversifying your sales channels, you can gain more control over your sales operations, provide more personalized services, and expand market share. Be careful when implementing this strategy and ensure that your operations comply with all relevant laws and platform regulations.

Fourth: Promote products through off-site discount websites: DealNews, SlickDeals, Kinja and other platforms

Placing products on off-site discount sites is another effective way to expand brand awareness and attract potential customers. These platforms, such as DealNews, SlickDeals, and Kinja, have a large number of price-sensitive users and are ideal places to showcase and promote high-quality products.

Each discount site has its own unique rules and requirements, so it’s important to understand each platform’s operating procedures and regulations in detail before you start. This includes product screening criteria, discount rate requirements, submission frequency, and any details that may affect product display.

As with the Amazon platform, placing products on off-site discount sites also requires careful planning and execution. Understanding and complying with the rules of each platform can increase the chances of your product being accepted and getting good exposure, thereby increasing sales and brand awareness.

Fifth: You can use social platforms. The most commonly used one is Facebook. Find a group that specializes in discounts and then post a promotion. The effectiveness of this method depends mainly on the quality of the group. The Kat team has great resources to help sellers clear their inventory. If you need it, you can contact us.

Sixth: Apply for official activities, such as seven-day flash sales, limited-time flash sales, etc. The discount is bigger

Seventh: Find a professional organization that can clean up your inventory offline. Generally, you can receive 5% to 10% of the COGS. I have a friend who can recommend this, but the price may be only 10% or 20% of the cost of your product, depending on the product.

Eighth: Amazon Logistics Bulk Clearance Program. You can choose to use the Amazon Logistics Bulk Clearance Program to clear inventory through wholesale liquidators without having to pay for the removal or disposal of excess inventory or Amazon Logistics inventory returned by buyers. Through clearing, you can recover part of the inventory costs (net recovery value) while avoiding monthly storage fees and long-term storage fees. The net recovery value should appear in your account within 60 days (no later than 90 days) after submitting the clearance order.