Sellers must read! How to promote products on Amazon to make profits

For cross-border sellers, expanding sales and profits is what every cross-border seller is pursuing. So how to promote products? Let Maizi give you some advice.

Why promote

Amazon first uses keywords to rank products by relevance, and then the overall sales performance of similar products. If your product is on the second page, there will not be much traffic, and it will be difficult to sell the product.

But often, our products are always at the back. The reason for promotion is to get more traffic within 7 or 10 days and increase your natural sales.

By doing this, your product sales will increase, Amazon will put you on the first page, and you can choose tools like your preferred promotion and see the exact number of units you need to offer to get into the top 10.

List Optimization

The first thing you need to do before launching your promotion is to make sure your listings are fully optimized.

There’s no use driving extra traffic to your product if your images aren’t high resolution and your copy isn’t optimal. Once you’re confident that you’ve done everything you can to make your listing exceptional, the next thing to do is lower your price before you start promoting it.

The reason for doing this is that often you want to maximize sales, and the benefit of promotion is that it can help you rank. The more sales you can get, the more likely you are to move up to the next level.

BSR

You can increase BSR through large-scale promotions, but many sellers’ rankings will fall back to their previous levels after the promotion is introduced, so the money spent on giving away products and FBA fees is wasted.

The goal is not just to increase BSR ranking, but to maximize long-term organic sales.

Calculate profit and loss

By lowering your prices, you boost promotion, and if the prices are competitive, conversions will increase and more customers will click on your product.

Also calculate your breakeven price so you have the landed cost of your product once Amazon fees are deducted, then compare your breakeven price to your lowest priced competitor to see if you can sell for less than their launch price.

But if you have a lot of competitors selling below your break-even price, you are in a bad situation and should do your best to sell and move to a new favorable market.

Return on Investment

When considering running a promotion, if the cost exceeds the organic sales you’ll get, then there’s no point.

Therefore , when selling a product, you need to think clearly about how much it will cost, and then the profit you will get from it, to see if it is worth the investment.

profit

Promote items with a profit margin of 75% or more, as the additional sales will more than cover the cost of the giveaway.

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